Meet The Team
Boudino de Jong
Boudino (1988) moved to the Netherlands from his native Curaçao to attend the University of Groningen, where he obtained his Bachelor’s degree in International Business and Management and his Master’s degree in Strategic Innovation Management. He became a personal banking investment advisor at the Groningen branch of the Dutch multinational banking corporation ING group. He subsequently did an exchange at the University of Barcelona where he attended a workshop on Entrepreneurship and majored in European Integration, Economic Policy and Market Consumption Sociology.
Sometime after he resumed his studies in the Netherlands he founded and became the Managing Director of Profound. Throughout his stay in the Netherlands he kept close ties with Curaçao, becoming involved in two local enterprises: XGISO and Skempi. The latter is an online music streaming platform for independent artists worldwide, now an offshoot agency of Profound, and the former is a virtual logistic provider to retail and consumer markets, in which he was the CIO (Chief Innovation Officer). With his return to the island he continued to develop Profound into the marquee digital agency it is today.
Gino (1987) attended Erasmus University Rotterdam in the Netherlands where he obtained his Bachelor’s degree in International Business Management (2011) and immediately thereafter his Master’s degree in Strategic Management (2012), in which he graduated cum laude. His talent for leadership and ambitious mindset shined through as he climbed the corporate ladder at the Dutch asset management firm Robeco, going from sales agent (2009) to several management positions in a span of four years.
Gino was also the manager of a student building and the president of Kiva, a non-profit organization aimed at reconnecting Curaçaoan young professionals living abroad with Curaçao. In 2012 Gino returned to his native island where he worked as a senior consultant at Bearingpoint Caribbean and later as a commercial director at Extura (2016). He co-founded Profound’s offshoot agency Skempi with Boudino and has been a managing director at Profound since 2016.
Christy (1983) obtained a Master’s degree (2008) in Communication studies at the Radboud University Nijmegen (NL), specializing in corporate communication and public relations. Thereafter she attended the prestigious Royal Academy of Art in The Hague (NL), where she studied photography and obtained a Bachelor of Arts degree. While studying in The Hague she worked as a bid manager for Ajilon Nederland, one of the world’s top 4 providers of Human Resource services, where she handled bidding projects, taking care of commercial strategy, brand proposition and content creation.
In 2015 Christy returned to her native Curaçao, working for a broad array of clients as a communication and branding consultant. She helps organizations with content creation and advises on branding strategies and concept development. With a sharp eye for image creation and image impact, she knows how to finely balance the use of words and images to create well-defined brands that speak to customers.
At Profound we understand that culture marks one of the most fundamental elements of our organization’s long-term success. That is due to our organizational culture, which is structured around company mantras that drive our attitudes towards our work and our long-term goals.
Every day, we use our understanding of technology and its impact on people to transform society at scale, in a responsible way. The ideas we have, the innovations we create and the partnerships we develop…all have a ripple effect that changes the lives of the people in the communities that we serve. Moreover, the way we innovate, collaborate, operate and deliver value is grounded in our core values and shared business ethics.
We’re building better societies by focusing on giving attention to the less fortunate members of our society, animal welfare and awareness, the youth and economic growth for our island. New technologies, combined with our partnerships and the passion of our people, are transforming the way we work—enabling us to change not just one life but the lives of many for the better.