Meet The Team
Boudino de Jong
Shortly after completing his secondary education, Boudino moved from his native Curaçao to the Netherlands to attend the University of Groningen. There, he earned a degree in Business Administration and International Business, with a focus on Strategic Innovation Management. While in Groningen, he became a Personal Banking Investment Advisor at the Groningen branch of the Dutch multinational banking corporation ING Group. He also did an exchange at the University of Barcelona, where he attended a workshop on Entrepreneurship and majored in European Integration, Economic Policy, and Market Consumption Sociology.
In 2012, Boudino founded and became the Managing Director of Profound after returning to the Netherlands from Barcelona. Throughout his studies, he kept close ties with the Caribbean, becoming involved in two enterprises: Don Caribe and Skempi. The latter is an online music streaming platform for independent artists worldwide and the former is a virtual logistics provider to retail and consumer markets, where he was the Chief Innovation Officer. With his return to Curaçao in 2015, he continued to develop Profound into the marquee digital agency it is today, rolling out the widely successful loyalty program Skenicash and further specializing in FinTech to bring about disruptive innovations in the financial sector.
Gino and Boudino co-founded Profound’s offshoot agency Skempi, and Gino has been a Managing Director at Profound since 2016. He has played a critical role in our enormous growth and later entry into international markets in the years that followed, always providing his signature helicopter view on our different activities to maximize our services. He has also been a key factor in the expansion of our organizational culture, having launched a series of thought-proviking courses through the Profound Academy initiative. These courses help sharpen the minds of Profound employees, which elevates their work performance.
Gino attended Erasmus University Rotterdam in the Netherlands, where he obtained his bachelor’s degree in International Business Management and immediately thereafter his master’s degree in Strategic Management, where he graduated magna cum laude. During his time in the Netherlands, he displayed his talent for leadership and ambitious mindset as he climbed the corporate ladder at the Dutch asset management firm Robeco. There, he rose from sales agent to several management positions in a span of just four years. In 2012, Gino returned to his native island Curaçao, where he worked as a Senior Consultant at Bearingpoint Caribbean and later as Commercial Director at the local insurance firm, Extura.
From humble beginnings in student dorms and a garage to being a leading digital business running operations throughout the Caribbean and Europe, read the Profound story below.
We have a strong organizational culture at Profound. It is built around company mantras that drive our attitudes toward our work and our long-term goals. As a result, we consider culture to be one of the most vital elements of our organization’s long-term success.
Every day, we use our understanding of technology and its impact on people to transform society at scale, in a responsible way. The ideas we have, the innovations we create, and the partnerships we develop…all have a ripple effect that changes the lives of the people in the communities that we serve. Moreover, the way we innovate, collaborate, operate, and deliver value is grounded in our core values and shared business ethics.
We’re building better societies by focusing on giving attention to the less fortunate members of our society, animal welfare and awareness, environmental sustainability, the youth, and economic growth for the region. New technologies, combined with our partnerships and the passion for helping people, are transforming the way we work, enabling us to change not just one life but the lives of many for the better.