Boudino de Jong
Boudino moved to the Netherlands from his native Curaçao to attend the University of Groningen, where he obtained his Bachelor’s degree in International Business and his Master’s degree in Business Administration – Strategic Innovation Management. He became a personal banking investment advisor at the Groningen branch of the Dutch multinational banking corporation ING group. He subsequently did an exchange at the University of Barcelona, where he attended a workshop on Entrepreneurship and majored in European Integration, Economic Policy, and Market Consumption Sociology.
Sometime after he resumed his studies in the Netherlands he founded and became the Managing Director of Profound in 2012. Throughout his stay in the Netherlands, he kept close ties with the Caribbean, becoming involved in two enterprises: Don Caribe and Skempi. The latter is an online music streaming platform for independent artists worldwide, now an offshoot agency of Profound, and the former is a virtual logistics provider to retail and consumer markets, in which he was the CIO (Chief Innovation Officer). With his return to the island in 2015 he continued to develop Profound into the marquee digital agency it is today, rolling out several new innovative platforms such as the widely successful loyalty program Skenicash and further specializing in FinTech to bring about disruptive innovations in the financial sector.
Gino co-founded Profound’s offshoot agency Skempi with Boudino and has been a managing director at Profound since 2016. He has been a key factor in the agency’s immense growth and subsequent entrance into international markets in the ensuing years, providing a helicopter view on the different activities to optimize its services. He has also played a pivotal role in elevating the agency’s organizational culture, having launched a series of intellectually stimulating courses titled Profound Academy. These courses help sharpen the mental capacity of Profound employees, which subsequently elevates their work performance.
Gino attended Erasmus University Rotterdam in the Netherlands, where he obtained his Bachelor’s degree in International Business Management and immediately thereafter his Master’s degree in Strategic Management, in which he graduated cum laude. His talent for leadership and ambitious mindset shined through as he climbed the corporate ladder at the Dutch asset management firm Robeco, going from sales agent (2009) to several management positions in a span of four years. In 2012 Gino returned to his native island where he worked as a Senior Consultant at Bearingpoint Caribbean and later as Commercial Director at Extura (2016).
Xena is the Managing Director of Profound Aruba. In this capacity, she leads a team of multi-disciplinary creative professionals who implement trajectories of digital transformation that focus on web development, online marketing, and creative works for businesses in Aruba and other countries in the Caribbean region. In addition, she coordinates all of Profound’s business development and acquisition activities in Aruba.
Xena has a background in communication and strategy, with a Bachelor’s degree in International Communication Management and a Master’s degree in Imagineering (business and social innovation through creative storytelling), obtained at the Hogeschool INHolland & NHTV in the Netherlands. Soon after concluding her studies, she moved back to Aruba and quickly became involved in the development of strategic directions and organizational transformation processes for various governmental and non-governmental entities. She is highly motivated to continue her work to change the communication, design and business community on both the local and regional levels through storytelling and innovation.
Profound has several client accounts that require constant strategic creative thinking, branding development, and campaign management. As our Creative Director, Christy manages the creative side of these accounts. She has experience working for a broad array of companies as a communication and branding consultant, advising them on matters of content creation, branding strategies, and concept development. With a sharp eye for image creation and image impact, she knows how to finely balance the use of words and images to create well-defined brands that speak to customers.
Christy obtained a Master’s degree in Communication studies at the Radboud University Nijmegen in the Netherlands, specializing in corporate communication and public relations. Thereafter she attended the prestigious Royal Academy of Art in Den Haag, also in the Netherlands, where she studied photography and obtained a Bachelor of Arts degree. While studying in Den Haag she worked as a bid manager for Ajilon Nederland, one of the world’s top 4 providers of Human Resource services, where she handled bidding projects, taking care of commercial strategy, brand proposition and content creation.
Nico is one of the very first employees of Profound. As a Project Director, he supervises all the ongoing projects and assists the Project Managers in their activities. With certain clients, he serves as a Project Manager himself. He also sits with all of the developers to streamline the technical strategies that will meet the clients’ demands. In addition, he has played an integral role in leading Profound’s digital transformation activities for several of our clients in the financial sector.
Nico was born in Colombia and raised in Curaçao. He studied at the College of the Dutch Caribbean, where he obtained his degrees in System Administration and Network Administration. After graduating he started working at Lovers, a food and beverage company in Curaçao, as an IT Assistant. A few years later he joined the workforce of a Dutch e-commerce company on the island, where he acquired the position of IT Coordinator. He subsequently became an independent IT online consultant there. In 2014 he moved back to Medellin, his native city, to explore new business opportunities. He lived there for two years before returning to Curaçao to join the Profound team.
Camilla Nunes Cruz
Camilla is a Project Director at Profound. This entails coordinating with the development team and ensuring the timely completion of the company’s ongoing projects. She also spearheads the overall quality and profitability of our web & custom development. Moreover, she conducts coordinative activities for all of Profound’s projects in addition to maintaining contact with clients and making sure the delivered products are top-of-the-line.
She studied Entrepreneurship & Retail Management at De Haagse Hogeschool in the Netherlands and her interests include spending time with friends and family, doing fitness and going to the beach.
Timothy’s function as Marketing Manager makes him responsible for streamlining all processes related to marketing and directing all social media management activities for our clients. He also checks and signs off on all creative aspects of the products that Profound delivers to its clients, which includes all matters concerning branding, graphic design and audiovisual features, making sure they align with the clients’ wishes.
He studied Engineering, Human Resources and Business Administration with a focus on marketing at the University of Curaçao and the Inter-Continental University of the Caribbean. He started his career working at Profound and his interests include everything that revolves around building and engineering and cars and interacting with new people and cultures.
Somesh is Head of Operations at Skenicash, a digital raffling agency with sweepstakes and a loyalty program in which consumers can win various prizes at the end of every month. As a creative digital company, Profound occasionally launches what we refer to as moonshot projects, which involve launching large new business ventures that appeal to a large mass of people, and Skenicash is one of those projects.
As Head of Operations, Somesh manages the agency and ensures that all parts of the organization are running smoothly. He also frequently leads brainstorming sessions on what new creative programs can be carried out to elevate the service of Skenicash to its consumers in addition to managing the company’s inventory. He has a Bachelor’s degree in Business and Economics and a Master’s degree in Business Management, both obtained at the University of Curaçao. His interests include kickboxing and many other forms of martial arts.
As our Chief Customer Officer, Clifton oversees Profound’s marketing and customer experience activities. He also supervises our activities with regard to assisting businesses in optimizing their customer experience management.
Clifton joins Profound with over 20 years of experience in senior management positions in economy-related areas. This includes senior positions in management, commerce, marketing & branding, communication, and customer experience management. He has worked in the fields of Hospitality & Tourism, Aviation, Airport & Airlift business development, Banking, Oil Refinery, Health Care and Consultancy. Clifton has a Master’s degree in Business Administration (Major in Management, Minor in finance) from the University of the Netherlands Antilles (a combined Master’s program with the Curaçao Institute for Social Economic Studies, together with the Dutch Universities of Nijenrode and Groningen and the Economic Institute of Boulder attached to the University of Colorado). He also has a Bachelor’s degree in Corporate Communication and Journalism from the Hogeschool Windesheim in the Netherlands.
Katiana’s functions as our Finance and Human Resource Manager entail keeping track of and assessing all of Profound’s financial transactions and records and handling all matters of Profound personnel. In addition to this, she is also spearheading a new endeavor for Profound which will soon be the creation of an affiliate trust company. She studied Business Economics at the Vrije Universiteit Amsterdam and obtained her degree in Business Administration at the University of Curaçao.
Before working at Profound she had worked for a year at the Chinese consulate in Curaçao as an assistant to the Consul General and for four years at a small trust company on the island where she ran all of their daily activities. Her primary interests are spending time with family and friends.
As Profound’s Chief Happiness Officer, Judith is tasked with achieving and maintaining a high overall level of employee happiness at the workplace and facilitating the overall compliance with our ‘Always Have Fun’ mantra in the organization. The role has a basis in Human Resources Management but gives a broader and redefined dimension to HR. Originally from the Netherlands, Judith attended the Katholieke Universiteit Brabant in the Dutch city of Tilburg and graduated in 1986 as MSc. in Business Economics.
In April of 1990, Judith moved to Curaçao, where she took on the position of Senior Auditor at the island’s Supreme Audit Institution (Algemene Rekenkamer Curaçao). She served in this position for 29 years, during which time she was involved in numerous compliance and performance audits of the government on the insular and the national level of the former islands of the Netherlands Antilles. As a result of these audits, Judith has acquired considerable proficiency in interacting with people. She has also always been driven by enthusiasm and positivity, which is supremely beneficial to the employees of Profound. This, combined with her hands-on approach to making things happen, contributes extensively to the raised happiness quotient of our workforce.
Stephen’s duties as a Project Manager include coordinating with several team members to ensure that the demands of the client are met during the entire execution of different marketing and website development projects. In addition to this, he is charged with managing several client relationships.
He studied Business with a minor in Marketing at the Amsterdam School of International Business in the Netherlands and before coming to work at Profound he served the function of Brand Ambassador at the Heineken company in Amsterdam. His hobbies include fishing, cycling and watching documentaries.
Jennifer van Leeuwen
As a Researcher & Organizational Transformation Specialist, Jennifer is charged with researching all facets of the structures, markets, and industries of our client companies, with the aim of helping them establish their long-term objectives. She subsequently assists them in implementing the necessary changes to comply with those objectives.
She obtained her degree in Business Administration from the Hogeschool Rotterdam in the Netherlands and soon after her study she worked as a research analyst at the USP marketing consultancy firm, also in Rotterdam. She then worked as a project coordinator and manager for several governmental projects and programs in Curaçao. She subsequently launched her own project support and management firm with which she continued to lend her project management services for governmental initiatives. She enjoys hiking, swimming, traveling and spending time with her son.
Tim has been working as a Business Solution Specialist at Profound since April of 2018 and he focuses on helping companies in the region reach their commercial goals utilizing the digital landscape. He was born in the Netherlands and lived there until the beginning of 2018, when his love for the island life brought him to Curaçao at the beginning of that year.
Tim studied commercial affairs at the Rotterdam University of Applied Sciences. After his study, he worked for ten years in sport management, focusing on account management and sales for sporting events. His interests include diving and beach tennis.
As one of our project managers, Nikki is also in charge of collaborating with the development team and ensuring the timely completion and high-quality of our end products. And as an SEO and SEA specialist, she oversees the implementation of SEO and SEA tools in our online strategies for clients, ensuring they obtain optimal traffic and conversion rates. Originally from the Netherlands, she has worked in the marketing department of the Tropenmuseum in Amsterdam and has also done an internship at a variety of other museums in the country, including the Hermitage in Amsterdam and the National Museum of Antiquities in Leiden.
Nikki has a Bachelor’s degree in Archaeology from the Leiden University and a Master’s degree in Museology from the University of Amsterdam. Her interests include cooking a variety of dishes, spending time with and eating out with friends and exploring new places.
Matthijs has a passion for agile and digital. His approach always focuses on learning through iterative product delivery. He is able to create simplicity in complex projects. By living agile and scrum values in his professional life, Matthijs is able to energize people he works with.
Matthijs was born on Curacao, after which he studied in the Netherlands. At RSM Erasmus University in Rotterdam he completed his MSc Business Administration in both Finance & Investments and Business Information Management. At Adidas Group Headquarters in Germany he developed his user experience (UX) design skills while evangelizing customer-centricity in digital products. Later Matthijs became chief product owner of the KLM mobile apps for iOS and Android. Overseeing the development of KLMs native apps for Smartphone, Tablets and Smart Watch. Through many other projects at well-known dutch brands such as Bijenkorf, Marktplaats and Transavia Matthijs was able to develop his scrum master and agile coaching skill set over the last years. His aim is to improve the world through high-quality customer-centric digital applications.
As our Marketing Coordinator, Kenneth oversees the activities of Profound’s creative and social media team, managing the marketing efforts and activities for several clients and makes sure the deadlines are met. He thus always has an extra sharp eye on content and designs. Aside from his duties in marketing he also engages in graphic designing and copywriting.
He has a Bachelor’s degree in International Business and Management from the University of Curaçao and Profound has formed the launch point of his professional career. His interests include video gaming, swimming, and running.
As our copywriter, Gerson writes, translates and edits content for many of the online services Profound provides its clients. He also contributes blog articles about innovations in the digital landscape for our Insights series. He has a passion for writing and translating, whether it be for articles, social media posts or websites.
He studied a double major in English Linguistics and Spanish at the VU University Amsterdam in the Netherlands and has a certificate from two Creative Writing courses he attended at Emory University in Atlanta, Georgia, further refining his writing quality. In 2016 he became a copywriter at Profound and his writing expertise has been contributing to the company’s excellence ever since.
Dionne is the Operational Contributor at Skenicash. This entails assisting our Skenicash Head of Operations in all the operational activities of Skenicash, which includes doing copywriting and creating content planners for all its social media accounts. She also conducts the creative side of photoshoots with clients and sets up Skenicash’s monthly live streams in addition to conducting customer support.
She is currently studying Small Business & Retail Management at the University of the Dutch Caribbean and before joining the Profound team she worked in the marketing department of Spotlight Productions and ran the social media accounts of Curaçao’s Minister of Social Development, Labor & Welfare Hensley Koeiman. She is also an entrepreneur with her own business of handmade clothing that she runs in her spare time.
He is currently broadening his knowledge of Node.js, Angular and React. In addition to his main tasks as a programmer, Noah has also been overseeing numerous development projects as our Lead Developer.
Karan has a Bachelor’s degree in Engineering from India’s Saurashtra University with a specialization in Information Technology and a Master’s degree in Business Administration from the University of Wales. As our App Development Lead, he manages our website and mobile app projects.
He has occupied similar positions at Taylored Analytics and NSquareIT Digital Agency and his interests include exploring new business opportunities, acquisitions, traveling, cricket, soccer, and music.
Fazir is primarily a Graphic Designer at Profound. But he also assists the marketing department team in various additional activities as he runs the Social Media accounts of several Profound clients. He also lends his graphic designing abilities to the marketing activities of our offshoot agency Skenicash.
Fazir studied Marketing Management at the University of Curaçao and Profound has formed the launch point of his professional graphic designing career. His interests include video gaming, cars, going out with friends and graphic designing.
Palak is Profound’s Senior SEO Executive and is a professional SEO expert with two and a half years’ experience in her field. She is very proficient in her field and provides the best results by supplying the right content in the right places with various On page and Off page activities, which helps our client companies obtain high rankings and business growth.
She graduated with honors from Gujarat Technological University with a Bachelor’s degree in Information Technology. Her interests include dancing, spending time with family and exploring new places.
Karl-Heinz’s main function at the company encompasses online marketing which entails running the social media of certain client companies and assisting with those of others. He is also adept at graphic design and occasionally lends this talent to projects where needed.
Additionally, he assists with customer support for Skenicash, content management for our offshoot agency Skempi and content upload for the website of the newspaper Extra Bonaire, a client of Profound. He is currently studying International Business at the University of Curaçao. His interests include dancing, gaming, and karate.
As one of our web developers and our development team lead, Pritam is actively involved in the delivery of many of our websites. He also develops and improves the technological aspects of many of our projects and has developed many of our custom web and mobile products in full stack role.
He has a Bachelor’s degree in Mechanical Engineering from the Savitribai Phule Pune University in India and his interests include activities like plugin development, theme development and making applications using Angular and React JS.
Jeff is Profound’s Junior Marketer, charged with contributing to the social media accounts of several of our clients and managing the social media accounts of Profound and several client companies. He is also adept at video editing and is in charge of Profound’s video series titled “One Minute Innovations”.
He studied IT at Frater Aurelio SBO and subsequently spent two years working in Esports in Mexico, representing the Latin American region. He founded his own Esports company, Fuego, which marked history as the first Esports company from the Caribbean region to compete in major international Esports tournaments. He plans on continuing to hone his content creation talents at Profound and his interests include video gaming, fishing, boat trips, billiards, and traveling.
As a Graphic Designer at Profound, Jayshree is one of the designers that creates a variety of designs that we deliver to clients. She is proficient in designing software like Adobe Photoshop, Adobe Illustrator, Adobe InDesign, Adobe XD, and CorelDRAW. During her leisure time, she is also trying her hand at WordPress and other CMS.
Jayshree has a Bachelor’s degree in Information Technology from the Gujarat Technological University. Her interests include spending time with family and friends, graphic designing, making creative objects using waste material and watching movies.
As a Digital Design Contributor at Profound, Quincy has assisted on various projects in the fields of web design, web content, and marketing. He has now transitioned into video editing and is currently managing our Skempi operations, which includes artist acquisition, content management, and social media management. He studied International Business & Management at the Rotterdam Business School, which is the international faculty of Hogeschool Rotterdam.
He has experience working six months in Barcelona for a startup in the field of Artificial Intelligence, where he carried out functions relating to Human Resources, Marketing and Digital Marketing, SEO and Google Analytics, eventually serving as Team Manager. Additionally, he also did Webcast Management for an IT company in the Netherlands for three years, and Database Management for the dutch Heart Foundation for a duration of four months. He has a real passion for everything related to music and is also a DJ.
He has a Bachelor’s degree in Computer Applications from the University of Ganpat and Master’s degree in Master of Computer Applications from the Gujarat Technological University. His interests include web development, graphics designing, traveling and going out with friends.
Mahesh is the Merchant Relations Specialist for our offshoot agency Skenicash. This entails ensuring that the partner companies of Skenicash are tended to and managing the relationship and communication between them and Skenicash, seeing to it that the partnership continues to operate at a professional level. He has a degree in International Business from the University of Curaçao. During this time he also won a local Financial Market (Stock trading) competition, which led him to compete internationally at the NYSE in Amsterdam.
Before joining Skenicash, Mahesh had worked for 12 years at Boolchand’s Digital World in Curaçao, where he worked his way up to Store Supervisor. His interests include music and motorsports and in his free time, he sings in a local Rock band.
As a graphic designer, Kevin is involved in making creative color pallets for websites, logos and anything that has to do with graphic designing for our clients. He attended the SAE (School of Audio Engineering) Institute in Amsterdam, where he studied graphic and character designing with the ambition to become a game designer. He also attended the IBB (Instituto Buena Bista), which is an art school in Curaçao, and followed courses in graphic and character designing at the ROC (Regionale Opleidingscentrum, in English: Regional Training Center) in Amsterdam.
Kevin has worked as a desktop publisher and graphic designer at Repro Drukkerij and as a graphic designer at KiTaTin Media, both in Curaçao. He enjoys photo manipulation, adding artistic elements to images, and dabbles in creating animations. His hobbies include drawing, gaming, painting creative artworks, playing board games, collecting trading cards and exercising.
Shahid has a Master’s degree from the Makhanlal Chaturvedy National University of Journalism and Communications. He enjoys watching informative videos and movies and his interests also include traveling and poetry.
As the Skenicash Operational Technician, Nathaniel is charged with activities such as tending to Skenicash servers, providing general support to the Skenicash team and handling its bank transactions. He is currently studying Commercial Banking and Insurance at the Frater Aurelio SBO in Curaçao.
He used to be employed working in the warehouse of a store and his hobbies include swimming, playing soccer and playing video games on the Playstation console.
He has a Bachelor’s degree from the North Gujarat University. His interests include web development, traveling and going out with friends and family.
As a Skenicash Customer Service Agent, Sharittée provides the customers of Skenicash with information about the company’s many features. In addition, she manages the registration of the winners of Skenicash’s raffles.
She has studied IT at the College of the Dutch Caribbean (CDC) and has also taken an online course in that field at Curaçao’s ABC opleiding institution, in conjunction with the Dirksen Opleidingen institute from the Netherlands. She enjoys listening to music, doing arts and crafts, being in nature, taking care of animals and cooking.