Meet The Team

Boudino moved to the Netherlands from his native Curaçao to attend the University of Groningen, where he obtained his bachelor’s degree in International Business and his master’s degree in Business Administration – Strategic Innovation Management. He became a Personal Banking Investment Advisor at the Groningen branch of the Dutch multinational banking corporation ING Group. He subsequently did an exchange at the University of Barcelona, where he attended a workshop on Entrepreneurship and majored in European Integration, Economic Policy, and Market Consumption Sociology.

Sometime after he resumed his studies in the Netherlands, he founded and became the Managing Director of Profound in 2012. Throughout his stay in the Netherlands, he kept close ties with the Caribbean, becoming involved in two enterprises: Don Caribe and Skempi. The latter is an online music streaming platform for independent artists worldwide, now an offshoot agency of Profound, and the former is a virtual logistics provider to retail and consumer markets, in which he was the CIO (Chief Innovation Officer). With his return to the island in 2015, he continued to develop Profound into the marquee digital agency it is today, rolling out several new innovative platforms such as the widely successful loyalty program Skenicash and further specializing in FinTech to bring about disruptive innovations in the financial sector.

Gino co-founded Profound’s offshoot agency Skempi with Boudino and has been a Managing Director at Profound since 2016. He has been a key factor in the agency’s immense growth and subsequent entrance into international markets in the ensuing years, providing a helicopter view on the different activities to optimize its services. He has also played a pivotal role in elevating the agency’s organizational culture, having launched a series of intellectually stimulating courses under an initiative titled Profound Academy. These courses help sharpen the mental capacity of Profound employees, which subsequently elevates their work performance.

Gino attended Erasmus University Rotterdam in the Netherlands, where he obtained his bachelor’s degree in International Business Management and immediately thereafter his master’s degree in Strategic Management, in which he graduated cum laude. His talent for leadership and ambitious mindset shined through as he climbed the corporate ladder at the Dutch asset management firm Robeco, going from sales agent to several management positions in a span of four years. In 2012 Gino returned to his native island Curaçao, where he worked as a Senior Consultant at Bearingpoint Caribbean and later as Commercial Director at Extura (2016).

Alex is Profound’s Transition Manager, overseeing all activities relating to transitioning client accounts and allocating the proper resources to the services we provide them.

He has held a Managing Director position at digital companies like EasyBankImport.com and Curacao-Vacation.com and has also worked at Drecomm Rotterdam as a Web Developer. Before joining Profound he was a Managing Director, Senior Marketeer and Partner at Spin Internet Media. Alex has a bachelor’s degree from the Rotterdam University of Applied Sciences and is especially adept at online marketing and devising marketing and business strategies.

As the Managing Director of Profound Aruba, Xena leads a team of multi-disciplinary creative professionals who implement trajectories of digital transformation that focus on web development, online marketing, and creative works for businesses in Aruba and other countries in the Caribbean region. In addition, she coordinates all of Profound’s business development and acquisition activities in Aruba.

Xena has a background in Communication and Strategy, with a bachelor’s degree in International Communication Management and a master’s degree in Imagineering (business and social innovation through creative storytelling), obtained at the Hogeschool INHolland & NHTV in the Netherlands. Soon after concluding her studies, she moved back to Aruba and quickly became involved in the development of strategic directions and organizational transformation processes for various governmental and non-governmental entities. She is highly motivated to continue her work to change the communication, design, and business community on both the local and regional levels through storytelling and innovation. 

As our Chief Customer Officer, Clifton oversees Profound’s marketing and customer experience activities. He also supervises our activities with regard to assisting businesses in optimizing their customer experience management. 

Clifton joins Profound with over 20 years of experience in Senior Management positions in economy-related areas. This includes senior positions in commerce, marketing & branding, communication, and customer experience management. He has worked in the fields of Hospitality & Tourism, Aviation, Airport & Airlift Business Development, Banking, Oil Refinery, Health Care and Consultancy. He has a master’s degree in Business Administration (major in Management, minor in finance) from the University of Curaçao. This was a combined master’s program with the Curaçao Institute for Social Economic Studies, together with the Dutch universities of Nijenrode and Groningen and the Economic Institute of Boulder attached to the University of Colorado. He also has a bachelor’s degree in Corporate Communication and Journalism from the Hogeschool Windesheim in the Netherlands.

Katiana’s functions as our Finance and Human Resource Manager entail keeping track of and assessing all of Profound’s financial transactions and records and handling all matters of Profound’s personnel. In addition to this, she is also spearheading a new endeavor for Profound which will soon be the creation of an affiliate Trust company. She studied Business Economics at the Vrije Universiteit Amsterdam and obtained her degree in Business Administration at the University of Curaçao.

Before working at Profound she had worked for a year at the Chinese consulate in Curaçao as an assistant to the Consul General and for four years at a small Trust company on the island where she ran all of their daily activities. Her primary interests are spending time with family and friends.

As Profound’s Chief Happiness Officer, Judith is tasked with achieving and maintaining a high overall level of employee happiness at the workplace and facilitating the overall compliance with our ‘Always Have Fun’ mantra in the organization. The role has a basis in Human Resources Management but gives a broader and redefined dimension to HR. Originally from the Netherlands, Judith attended the Katholieke Universiteit Brabant in the Dutch city of Tilburg and graduated in 1986 with an MSc. in Business Economics. 

In April of 1990, Judith moved to Curaçao, where she took on the position of Senior Auditor at the island’s Supreme Audit Institution (Algemene Rekenkamer Curaçao). Having held this position for 29 years, Judith acquired considerable proficiency in interacting with people. This, combined with her hands-on approach to making things happen, contributes extensively to the raised happiness quotient of our workforce. 

Tim has been working as a Business Solution Specialist at Profound since April of 2018 and he focuses on helping companies in the region reach their commercial goals utilizing the digital landscape. He was born in the Netherlands and lived there until the beginning of 2018, when his love for the island life brought him to Curaçao at the beginning of that year.

Tim studied Commercial Affairs at the Rotterdam University of Applied Sciences. After his study, he worked for ten years in Sport Management, focusing on Account Management and Sales for sporting events. His interests include diving and beach tennis.

As a Financial Assistant, Jaïsa is charged with assisting our Financial Manager in keeping track of our financial transactions and optimizing all processes with regard to Profound’s finances.

She studied Business and Economics at the University of Curaçao and has held several positions in the Tourism industry prior to joining Profound. In her spare time, she enjoys relaxing at home and watching action shows.

As Profound’s Creative Marketing Director, Liz is responsible for developing, planning, implementing, and managing the overall digital marketing strategies for all our clients. In addition, she is responsible for managing, guiding, and training digital marketers and other marketing positions in the Creative Studio department.

Liz comes to Profound with a stellar career in Creative Management positions at several advertising and brand communication agencies in Curaçao. She also has experience working at a communication agency in Amsterdam, where she was tasked with art direction, brand management, graphic design, and overseeing all other aspects of the designing process. These experiences have endowed her with an exceptional branding acumen. Liz has a decorated academic background, with a degree in Information Technology from the ICT Academie Utrecht, a bachelor’s degree in Graphic Design and Art Direction from the Grafisch Lyceum Amsterdam, a master’s degree in Design and Visual Communications and a degree in Art Direction from the Junior Academy for Art Direction in Amsterdam.

Profound has several client accounts that require constant strategic creative thinking, branding development, and campaign management. As our Creative Director, Christy manages the creative side of these accounts. She has experience working for a broad array of companies as a communication and branding consultant, advising them on matters of content creation, branding strategies, and concept development. With a sharp eye for image creation and image impact, she knows how to finely balance the use of words and images to create well-defined brands that speak to customers.

Christy obtained a master’s degree in Communication Studies at the Radboud University Nijmegen in the Netherlands, specializing in corporate communication and public relations. Thereafter she attended the prestigious Royal Academy of Art in Den Haag, also in the Netherlands, where she studied photography and obtained a Bachelor of Arts degree. While studying in Den Haag, she worked as a Bid Manager for Ajilon Nederland, one of the world’s top 4 providers of Human Resource services, where she handled bidding projects, taking care of commercial strategy, brand proposition and content creation.

Timothy’s function as Marketing Manager makes him responsible for streamlining all processes related to marketing and directing all social media management activities for our clients. He also checks and signs off on all creative aspects of the services that Profound delivers to its clients, which includes all matters concerning branding, graphic design, and audiovisual features, ensuring that they align with the clients’ wishes.

He studied Engineering, Human Resources, and Business Administration, with a focus on marketing, at the University of Curaçao and the Inter-Continental University of the Caribbean. He started his career working at Profound and his interests include everything that revolves around building and engineering, cars, and interacting with new people and cultures.

As our Creative Marketing Manager, Kenneth oversees the activities of Profound’s Creative Studio team, managing the marketing efforts and activities for several clients and making sure deadlines are met. He thus always has an extra sharp eye on content and designs. Aside from his marketing duties, he also engages in graphic designing and copywriting.

Kenneth has a bachelor’s degree in International Business and Management from the University of Curaçao and Profound has formed the launch point of his professional career. His interests include swimming and running.

As Profound’s Online Marketer, Yaridis uses her knowledge of, among other fields, email marketing, social media marketing, search engine advertising, search engine optimization, and content marketing to create a strong online brand for our clients.

As an online marketer, Yaridis has extensive experience in online marketing activities such as managing social media pages and ads, managing Google Ads, and analyzing Google Analytics data. Yaridis has a bachelor’s degree in European Studies from The Hague University of Applied Sciences with the private sector as her study specialization. In this specialization, she focused on courses such as Marketing Planning and Strategic Management. Her online marketing expertise was further enhanced through SEO and Google courses. As a result of these courses, she has obtained SEO certifications from the prestigious learning platforms Yoast SEO and Coursera as well as Google Analytics and Google Ads certifications.

As our Copywriter, Gerson writes, translates and edits content for many of the online services Profound provides its clients. He also contributes articles concerning innovations in the digital landscape for our Insights series. He has a passion for writing and translating, whether it be for articles, social media posts or websites.

He studied a double major of English Linguistics and Spanish at the VU University Amsterdam in the Netherlands and has a certificate from two Creative Writing courses he attended at Emory University in Atlanta, Georgia, further refining his writing quality. In 2016 he became a Copywriter at Profound and his writing expertise has been contributing to the company’s excellence ever since.

Fazir is primarily a Graphic Designer at Profound, but he also assists the Marketing team in various additional activities as he runs the Social Media accounts of several Profound clients. He also lends his graphic designing abilities to the marketing activities of our offshoot agency Skenicash.

Fazir studied Marketing Management at the University of Curaçao and Profound has formed the launch point of his professional career in graphic designing. His interests include video gaming, cars, going out with friends, and graphic designing.

Karl-Heinz’s main function at the company encompasses Online Marketing, which entails running the social media activities of several client companies. He is also adept at graphic design and occasionally lends this talent to projects where needed.

Additionally, he assists with customer support for Skenicash, content management for our offshoot agency Skempi and content upload for the website of the newspaper Extra Bonaire, a client of Profound. He is currently studying International Business at the University of Curaçao and his interests include dancing, gaming, and karate.

As a Graphic Designer, Kevin is involved in making creative color pallets for websites, logos, and anything that has to do with graphic designing for our clients. He attended the SAE (School of Audio Engineering) Institute in Amsterdam, where he studied Graphic and Character Design. He also attended the IBB (Instituto Buena Bista), which is an art school in Curaçao, and followed courses in Graphic and Character Design at the ROC (Regionale Opleidingscentrum, in English: Regional Training Center) in Amsterdam as well.

Kevin has worked as a Desktop Publisher and Graphic Designer at Repro Drukkerij and as a Graphic Designer at KiTaTin Media, both in Curaçao. He enjoys photo manipulation, adding artistic elements to images, and dabbles in creating animations. His hobbies include drawing, gaming, painting creative artworks, playing board games, collecting trading cards, and exercising. 

Nico is one of the very first employees of Profound. As a Project Director, he supervises all the ongoing projects and assists the Project Managers in their activities. With certain clients, he serves as a Project Manager himself. He also sits with all of the developers to streamline the technical strategies that will meet the clients’ demands. In addition, he has played an integral role in leading Profound’s digital transformation activities for several of our clients in the financial sector.

Nico was born in Colombia and raised in Curaçao. He studied at the College of the Dutch Caribbean, where he obtained his degrees in System Administration and Network Administration. After graduating, he started working at Lovers, a food and beverage company in Curaçao, as an IT Assistant. A few years later, he joined the workforce of a Dutch e-commerce company on the island, where he acquired the position of IT Coordinator. He subsequently became an independent IT Online Consultant there. In 2014, he moved back to Medellin, his native city, to explore new business opportunities. He lived there for two years before returning to Curaçao to join the Profound team.

As a Project Director, Camilla coordinates with the development team and ensures the timely completion of Profound’s ongoing projects. She also spearheads the overall quality and profitability of our Web & Custom development. Moreover, she conducts coordinative activities for all of Profound’s projects in addition to maintaining contact with clients and making sure the delivered products are top-of-the-line.

She studied Entrepreneurship & Retail Management at De Haagse Hogeschool in the Netherlands and her interests include spending time with friends and family, exercising, and going to the beach.

As Profound’s Chief Information Security Officer, Alvin is charged with maintaining and continuously optimizing the security of Profound’s online systems in addition to running projects as part of our Web & IT services team.

Born and raised in Curaçao, Alvin moved to the Netherlands for his studies and subsequently lived and worked there for 20 years. Although he has a background in finance, he came in contact with the internet in 1996 and started his own web design company in 1998. Since 2001, his full-time focus has been web development related activities, becoming a Managing Partner at the companies Jaze, Netics, Contentics, and Villaro. Upon his return to Curaçao, he worked at Eleqt, Tix, and Spin Internet Media, where he was hired as Lead Developer. His responsibilities eventually moved to operations and he later created an extensive custom CMS system with the code name Chipmunk. 

As our Lead Graphic Designer, Carlos is charged with creating visual concepts for communicating the ideas, goals, and visions of Profound’s clients. He also specializes in Web Design and Interaction Design.

Carlos has a bachelor’s degree in Business Administration and Design and Graphic Design from the Universidad Nueva Esparta university in Caracas, Venezuela. He has worked as a Web Designer for several companies in Venezuela and Curaçao, including Cybermedia, NEUTRONI, and Internet Caribbean Unlimited (ICU). Before joining Profound he was a Co-Founder, Partner, and Lead Designer at Spin Internet Media. 

Stephen’s duties as a Project Manager include coordinating with several team members to ensure that the demands of the client are met during the entire execution of different marketing and website development projects. In addition to this, he is charged with managing several client relationships.

He studied Business with a minor in Marketing at the Amsterdam School of International Business in the Netherlands and before coming to work at Profound he served the function of Brand Ambassador at the Heineken company in Amsterdam. His hobbies include fishing, cycling, and watching documentaries.

As one of our Project Managers, Nikki is also in charge of collaborating with the development team and ensuring the timely completion and high-quality of our end products. And as an SEO and SEA specialist, she oversees the implementation of SEO and SEA tools in our online strategies for clients, ensuring they obtain optimal traffic and conversion rates. She has worked in the Marketing department of the Tropenmuseum in Amsterdam and has also worked as the Marketing and Events Coordinator at the Children’s Museum Curaçao, where she was also part of the founding team.

Nikki has a bachelor’s degree in Archaeology from Leiden University in the Netherlands and a master’s degree in Museology from the University of Amsterdam. Her interests include cooking a variety of dishes, spending time with and eating out with friends, and exploring new places.

Matthijs is a Scrum Master & Agility Coach at Profound and has a passion for everything agile and digital. His approach always focuses on learning through iterative product delivery and he is uniquely adept at simplifying processes in complex projects. As a result of incorporating agility and scrum values into his professional life, Matthijs is able to energize the people he works with.

Matthijs was born in Curaçao and went on to continue his studies in the Netherlands. At the RSM Erasmus University in Rotterdam, he completed his MSc Business Administration in both Finance & Investments and Business Information Management. After completing his studies, he constructed a career in which he made significant contributions to the UX design practices of the Adidas Group Headquarters in Germany, was the Chief Product Owner of the KLM mobile apps for iOS and Android and was involved in many projects at well-known dutch brands such as Bijenkorf, Marktplaats, and Transavia. The experiences of these projects enabled Matthijs to develop his scrum master and agility coaching acumen over the years.

As our Lead Developer, Noah has demonstrated high levels of professionalism and immense dedication to his passion for programming. Noah is well versed in languages such as PHP, Java, JavaScript, C#, HTML, CSS, SQLand Bash/Shell.

He is currently broadening his knowledge of Node.js, Angular, and React. In addition to his main tasks as a programmer, Noah has also been overseeing numerous development projects as our Lead Developer.

As a UX Designer at Profound, Naomi creates products that provide meaningful and relevant experiences to users of the websites of our clients. She has studied Commercial Economy at the University of the Dutch Caribbean and has also been certified as a UX Designer through CareerFoundry, further broadening her skills to UI, Frontend Development, and VUI.

She is deeply interested in all types of emerging technology that will change the way we interact and the way we can grow businesses in the digital era. In her free time, she enjoys practicing yoga, listening to music, and, above all, spending time with family and friends.

Karan has a bachelor’s degree in Engineering from India’s Saurashtra University with a specialization in Information Technology and a master’s degree in Business Administration from the University of Wales. As our App Development Lead, he manages our website and mobile app projects.

He has occupied similar positions at Taylored Analytics and NSquareIT Digital Agency and his interests include exploring new business opportunities, acquisitions, traveling, cricket, soccer, and music.

Stan is part of the software development team at Profound. In this capacity, he creates different kinds of software products for our clients, such as apps, websites, web-apps, and backends. In addition to his role at Profound, he is also a founder and software developer at Profound’s partner agency Bravobit.

Stan studied Computer Science at the Avans University of Applied Sciences in the Dutch city of Den Bosch. He has also worked at a software development company in that same city, where he was hired to create an application for archaeologists. In his leisure time, he enjoys watching movies and tv shows and having a drink on a terrace.

As one of our Web Developers and our Development Team Lead, Pritam is actively involved in the delivery of many of our websites. He also develops and improves the technological aspects of many of our projects and has developed many of our Custom Web and Mobile products in a Full Stack role.  

He has a bachelor’s degree in Mechanical Engineering from the Savitribai Phule Pune University in India and his interests include activities like Plugin Development, Theme Development, and making applications using Angular and React JS.

Brian is part of the development team of Profound. With this team, he helps with the development of custom large platforms, in which his main focus is on backend systems developed in Elixir. In addition, he also has ample knowledge of frontend and app development. Besides his position as a developer at Profound, Brian is a founder at Profound’s partner agency, Bravobit.

Brian studied Computer Science at Avans University of Applied Science in the Dutch city of Den Bosch and graduated with honors there in 2017. Soon after his graduation, he founded Bravobit with Stan van Heumen. In his spare time, he enjoys sightseeing in different cities, watching tv shows, and having an Amstel Bright on the beach when the weather permits.

As Profound’s System Integration Specialist, Quintin creates strategies to integrate applications in a cost-effective, flexible, and maintainable manner. He devises his strategies based on the system architectures of clients and then implements the software to connect the corresponding apps.

Quintin comes to Profound with extensive experience in the field of delivering digital services, having worked for six years at Accenture the Netherlands as an Oracle Service Bus (OSB) Developer, Service Oriented Architecture (SOA) Consultant, IT Demand Architect and Oracle Integration Cloud (OIC) Developer. He has a bachelor’s degree in Economics & Informatics and a master’s degree in Business Information Management from the Erasmus University Rotterdam in the Netherlands. He is also a SAFe Certified Agilist, an Oracle SOA Suite 12c Certified Implementation Specialist and a 2018 Oracle Cloud Platform Integration Certified Associate.  

As our Chief Customer Officer, Clifton oversees Profound’s marketing and customer experience activities. He also supervises our activities with regard to assisting businesses in optimizing their customer experience management. 

Clifton joins Profound with over 20 years of experience in Senior Management positions in economy-related areas. This includes senior positions in commerce, marketing & branding, communication, and customer experience management. He has worked in the fields of Hospitality & Tourism, Aviation, Airport & Airlift Business Development, Banking, Oil Refinery, Health Care and Consultancy. He has a master’s degree in Business Administration (major in Management, minor in finance) from the University of Curaçao. This was a combined master’s program with the Curaçao Institute for Social Economic Studies, together with the Dutch universities of Nijenrode and Groningen and the Economic Institute of Boulder attached to the University of Colorado. He also has a bachelor’s degree in Corporate Communication and Journalism from the Hogeschool Windesheim in the Netherlands.

As a Researcher & Organizational Transformation Specialist, Jennifer is charged with researching all facets of the structures, markets, and industries of our client companies, with the aim of helping them establish their long-term objectives. She subsequently assists them in implementing the necessary changes to comply with those objectives.

She obtained her degree in Business Administration from the Hogeschool Rotterdam in the Netherlands and soon after her study she worked as a research analyst at the USP marketing consultancy firm, also in Rotterdam. She then worked as a Project Coordinator and Manager for several governmental projects and programs in Curaçao. She subsequently launched her own project support and management firm, with which she continued to lend her Project Management services for governmental initiatives. She enjoys hiking, swimming, traveling, and spending time with her son. 

Tim has been working as a Business Solution Specialist at Profound since April of 2018 and he focuses on helping companies in the region reach their commercial goals utilizing the digital landscape. He was born in the Netherlands and lived there until the beginning of 2018, when his love for the island life brought him to Curaçao at the beginning of that year.

Tim studied Commercial Affairs at the Rotterdam University of Applied Sciences. After his study, he worked for ten years in Sport Management, focusing on Account Management and Sales for sporting events. His interests include diving and beach tennis.

Somesh serves the function of Director at Skenicash, a digital raffling agency with sweepstakes and a loyalty program in which consumers can win various prizes at the end of every month. As a creative digital company, Profound occasionally launches what we refer to as moonshot projects, which involve launching large new business ventures that appeal to a large mass of people, and Skenicash is one of those projects.

As the Director, Somesh is responsible for business development and operations in addition to his duties of managing the agency and ensuring that all parts of the organization are running smoothly. He also manages the company’s inventory and frequently leads brainstorming sessions on what new creative programs can be carried out to elevate the services of Skenicash to its consumers. He has a bachelor’s degree in Business and Economics and a master’s degree in Business Management, both obtained at the University of Curaçao. His interests include kickboxing and many other forms of martial arts.

Dionne is the Operational Contributor at Skenicash. This entails assisting our Skenicash Head of Operations in all the operational activities of Skenicash, which includes doing copywriting and creating content planners for all its social media accounts. She also conducts the creative side of photoshoots with clients and sets up Skenicash’s monthly live streams in addition to conducting customer support.

She is currently studying Small Business & Retail Management at the University of the Dutch Caribbean and before joining the Profound team she worked in the Marketing department of Spotlight Productions and ran the social media accounts of Curaçao’s Minister of Social Development, Labor & Welfare, Hensley Koeiman. She is also an entrepreneur with her own side business of handmade clothing, which she runs in her spare time.

Mahesh is the Merchant Relations Specialist for our offshoot agency Skenicash. This entails ensuring that the partner companies of Skenicash are tended to and managing the relationship and communication between them and Skenicash, seeing to it that the partnership continues to operate at a professional level. He has a degree in International Business from the University of Curaçao. During his time studying there, he also won a local Financial Market (stock trading) competition, which led him to compete internationally at the NYSE (New York Stock Exchange) in Amsterdam.

Before joining Skenicash, Mahesh had worked for 12 years at Boolchand’s Digital World in Curaçao, where he worked his way up to Store Supervisor. His interests include music and motorsports and in his free time, he sings in a local Rock band.

As a Skenicash Customer Service Agent, Sharittée provides the customers of Skenicash with information about the company’s many features. In addition, she manages the registration of the winners of Skenicash’s raffles.

She has studied IT at the College of the Dutch Caribbean (CDC) and has also taken an online course in that field at Curaçao’s ABC Opleiding institution in conjunction with the Dirksen Opleidingen institute from the Netherlands. She enjoys listening to music, doing arts and crafts, being in nature, taking care of animals, and cooking.

As the Skenicash Operational Technician, Dani is charged with activities such as tending to Skenicash servers, providing general support to the Skenicash team, and handling their bank transactions. He is currently studying ICT at the OSBOD SBO in Curaçao.

Dani joins Profound with experience in sales at several companies. His interests include learning about new IT-related topics — he is currently teaching himself a set of programming languages — and having cozy gatherings with friends.