Management

Boudino de Jong
Shortly after completing his secondary education, Boudino moved from his native Curaçao to the Netherlands to attend the University of Groningen. There, he earned a degree in Business Administration and International Business, with a focus on Strategic Innovation Management. While in Groningen, he became a personal banking investment advisor at the Groningen branch of the Dutch multinational banking corporation ING Group. He also did an exchange at the University of Barcelona, where he attended a workshop on entrepreneurship and majored in European Integration, Economic Policy, and Market Consumption Sociology.
In 2012, Boudino founded and became the Managing Director of Profound after returning to the Netherlands from Barcelona. Throughout his studies, he kept close ties with the Caribbean, becoming involved in two enterprises: Don Caribe and Skempi. The latter is an online music streaming platform for independent artists worldwide, and the former is a virtual logistics provider to retail and consumer markets, where he was the Chief Innovation Officer. With his return to Curaçao in 2015, he continued to develop Profound into the marquee digital agency it is today, rolling out the widely successful loyalty program Skenicash and further specializing in FinTech to bring about disruptive innovations in the financial sector.

Gino Jacobs
Gino and Boudino co-founded Profound’s offshoot agency Skempi, and Gino has been a Managing Director at Profound since 2016. He has played a critical role in our enormous growth and later entry into international markets in the years that followed, always providing his signature helicopter view on our different activities to maximize our services. He has also been a key factor in the expansion of our organizational culture, having launched a series of thought-provoking courses through the Profound Academy initiative. These courses help sharpen the minds of Profound employees, which elevates their work performance.
Gino attended Erasmus University Rotterdam in the Netherlands, where he obtained his bachelor’s degree in International Business Management and immediately thereafter his master’s degree in Strategic Management, where he graduated magna cum laude. During his time in the Netherlands, he displayed his talent for leadership and ambitious mindset as he climbed the corporate ladder at the Dutch asset management firm, Robeco. There, he rose from sales agent to several management positions in a span of just four years. In 2012, Gino returned to his native island of Curaçao, where he worked as a Senior Consultant at Bearingpoint Caribbean and later as Commercial Director at the local insurance firm, Extura.

Katiana Kleist
Katiana’s function as our Finance Director entails overseeing the financial department and also ensuring the company’s financial health. She studied Business Economics at the Vrije Universiteit Amsterdam and obtained her degree in Business Administration at the University of Curaçao.
Before working at Profound, Katiana had spent a year serving as the consul general’s assistant at the Chinese consulate in Curaçao and four years managing all of the daily operations at a small trust company on the island. Her main interests include doing social activities with her family and friends.

Nikki Dijkshoorn
As a Project Director, Nikki supervises all the ongoing web development projects and leads the project management team in their activities to ensure the timely completion and high quality of our services to clients. In addition, she supervises the project management department’s activities that maximize profitability and ensure an efficient workflow. She has also played a key role in the delivery of several of our prominent web development projects.
Nikki was part of the founding team of the Children’s Museum Curaçao and has a bachelor’s degree in Archaeology from Leiden University and a master’s degree in Museology from the University of Amsterdam in The Netherlands. Her interests include cooking a variety of dishes, spending time with and eating out with friends, and exploring new places.

Tim Raemakers
Tim has been working as a Business Solution Specialist at Profound since April 2018. His focus lies in helping companies in the region achieve their commercial goals through the utilization of the digital landscape. He was born in the Netherlands and lived there until the beginning of 2018, when he moved to Curaçao.
Tim studied Commercial Affairs at the Rotterdam University of Applied Sciences. After his studies, he worked for ten years in sport management, focusing on account management and sales for sporting events. His interests include diving and beach tennis.

Liz van de Laar
As Profound’s Creative Marketing Director, Liz is responsible for developing, planning, implementing, and managing the overall digital marketing strategies for all our clients. In addition, she is responsible for managing, guiding, and training graphic designers, digital marketers, and other marketing positions in the Creative Studio department.
Liz comes to Profound with a stellar career in creative management positions at several advertising and brand communication agencies in Curaçao. She also has previous experience working at a communication agency in Amsterdam, where she was in charge of coordinating graphic design, art direction, brand management, and all other elements of the design process, giving her a strong branding acumen. She has a decorated academic background as well, with a degree in Information Technology from the ICT Academie Utrecht, a bachelor’s degree in Graphic Design and Art Direction from the Grafisch Lyceum Amsterdam, a master’s degree in Design and Visual Communications, and a degree in Art Direction from the Junior Academy for Art Direction in Amsterdam.

Alvin Bakker
As our Development Manager, Alvin is a senior developer who supervises the activities of Profound’s development team.
Born and raised in Curaçao, Alvin moved to the Netherlands for his studies and went on to live and study there for 20 years. His financial background soon brought him into contact with the internet in 1996, and he subsequently started his own web design company in 1998. Since 2001, his full-time focus has been web development-related activities, becoming a managing partner at the companies Jaze, Nettics, Contentics, and Villaro. Upon his return to Curaçao, he worked at Eleqt, Tix, Qanoa, and Spin Internet Media, where he worked as a Lead Developer and Operations Manager. While there, he also created an extensive custom CMS system with the codename Chipmunk.

Matthijs Wardenier
Matthijs is our Managing Director for Profound Netherlands. He has a passion for everything agile and digital. His managerial style is one of experimentation through iterative product development, and he has a special talent for delivering complex digital projects. Matthijs has a unique perspective on organizational design and uses agile values to create an environment in which people can thrive.
Matthijs was born in Curaçao and went on to continue his studies in the Netherlands. He finished his MSc in Business Administration at the RSM Erasmus University in Rotterdam, with completed majors in both Finance & Investments and Business Information Management. Upon his graduation, he built a career in which he significantly improved the UX design procedures at the German headquarters of the Adidas Group, served as the chief product owner of the iOS and Android versions of the KLM mobile apps, and worked on numerous projects for renowned Dutch companies like Bijenkorf, Marktplaats, and Transavia.

Charis González-de Haseth
Charis oversees and is responsible for the business development, marketing and branding strategy, campaigns, creative content, and loyalty as our Strategic Marketing Director.
Charis comes to Profound with a background in loyalty, customer data, project management, digital marketing, and eCommerce. Her academic background includes a bachelor’s degree in Business Administration and a master’s degree in Marketing Management from the Erasmus University Rotterdam and the RSM Erasmus University Rotterdam, respectively. Upon her return to Curaçao, she joined the loyalty program company, Fun Miles, where she became a member of the management team and helped set up the company’s Data Services Department. She has also held senior positions at major telecom companies in both Curaçao and the Netherlands. In addition to her work with us, she also owns her own eCommerce company, of which the crowning achievement thus far was the construction and management of Goisco.com, the first online grocery store in Curaçao, owned by one of the island’s largest supermarkets. In her spare time, Charis enjoys spending time with her family and friends, dancing with her three sons, and getting creative with DIY projects. She also likes to travel, plan events, listen to podcasts, and work on local business start-ups.
Finance & Office

Katiana Kleist
Katiana’s function as our Finance Director entails overseeing the financial department and also ensuring the company’s financial health. She studied Business Economics at the Vrije Universiteit Amsterdam and obtained her degree in Business Administration at the University of Curaçao.
Before working at Profound, Katiana had spent a year serving as the consul general’s assistant at the Chinese consulate in Curaçao and four years managing all of the daily operations at a small trust company on the island. Her main interests include doing social activities with her family and friends.

Ennie Evers
As Profound’s Financial Assistant, Ennie is charged with assisting our Finance Director in supervising our financial transactions and optimizing all processes with regard to Profound’s finances.
She comes to Profound with several degrees and certificates in bookkeeping and business administration from several educational institutions in the Netherlands. She also has vast working experience in financial administrative positions at a variety of businesses in the Netherlands and Curaçao. Ennie spends her free time swimming, shopping, and engaging in social activities.

Lise Anna Janson
As our Human Experience Manager, Lise Anna focuses on the human experiences within Profound, such as recruitment and personal and professional development. Her Agile People program training in the fundamentals of leadership, coaching, and HR has enabled her to help create company structures that allow all Profounders to continue excelling, innovating, and developing.
Lise Anna has a Master of Science degree in Governance and Policy and a bachelor’s degree in Latin American Studies, both from the University of Utrecht in the Netherlands. She later worked at and became the co-owner of Jonge Honden, a junior consultancy company in The Netherlands. She is also the founder of its spin-off, BrightMinds Caribbean, in Curaçao, with a strong focus on personal and professional development. She also founded Slim Opgewekt Caribbean, which works to make schools more sustainable. Her interests include swimming, bicycling, and running.
Business Development

Tim Raemakers
Tim has been working as a Business Solution Specialist at Profound since April 2018. His focus lies in helping companies in the region achieve their commercial goals through the utilization of the digital landscape. He was born in the Netherlands and lived there until the beginning of 2018, when he moved to Curaçao.
Tim studied Commercial Affairs at the Rotterdam University of Applied Sciences. After his studies, he worked for ten years in sport management, focusing on account management and sales for sporting events. His interests include diving and beach tennis.

Gerson Eleonora
As Profound’s Content Manager, Gerson is in charge of writing and managing content that contributes to the company’s overall objectives. His additional duties include responding to website and project feedback, conducting social media community management, and putting new website designs and content into effect. On the last one, he collaborates closely with Profound’s web and development team. He also creates and distributes email newsletters.
Gerson studied a double major in English Linguistics and Spanish, as well as Communication Sciences at the VU University Amsterdam in the Netherlands. He also possesses certificates from two creative writing courses at Emory University in Atlanta, Georgia.

Are you our new colleague?
As a young, dynamic, and growing company, we offer extensive flexibility and mobility when it comes to assigning job positions. So, if you’re excited to be a part of this organization but are not sure where your talents will fit into our operations, you can send us an open application. We are always curious about getting to know your skillset and seeing if there is a good fit.
We really believe in the following:
- A core value at Profound is CPIS, which stands for Client Perception Is Sacred. So, if you are someone who has a service-minded attitude and is always willing to go the extra mile to keep clients happy, then you will fit right in!
- Another core value and awesome component in our organization is that teamwork makes the dream work. This means that we highly value everyone having a team player mentality and that you get to work on different projects that aren’t directly in your department, giving you a plethora of experience across a variety of disciplines. So, if you are someone who enjoys getting impressions from various situations, regardless of whether they fall directly within the scope of your job description, we would love to hear from you!
IT, Web & Digital Services

Nikki Dijkshoorn
As a Project Director, Nikki supervises all the ongoing web development projects and leads the project management team in their activities to ensure the timely completion and high quality of our services to clients. In addition, she supervises the project management department’s activities that maximize profitability and ensure an efficient workflow. She has also played a key role in the delivery of several of our prominent web development projects.
Nikki was part of the founding team of the Children’s Museum Curaçao and has a bachelor’s degree in Archaeology from Leiden University and a master’s degree in Museology from the University of Amsterdam in The Netherlands. Her interests include cooking a variety of dishes, spending time with and eating out with friends, and exploring new places.

Alvin Bakker
As our Development Manager, Alvin is a senior developer who supervises the activities of Profound’s development team.
Born and raised in Curaçao, Alvin moved to the Netherlands for his studies and went on to live and study there for 20 years. His financial background soon brought him into contact with the internet in 1996, and he subsequently started his own web design company in 1998. Since 2001, his full-time focus has been web development-related activities, becoming a managing partner at the companies Jaze, Nettics, Contentics, and Villaro. Upon his return to Curaçao, he worked at Eleqt, Tix, Qanoa, and Spin Internet Media, where he worked as a Lead Developer and Operations Manager. While there, he also created an extensive custom CMS system with the codename Chipmunk.

Luis Pereira
As a Premium Clients Account Manager at Profound, Luis is charged with managing our senior client accounts, coordinating incoming requests for the development team, and proactively scouting opportunities for our key accounts.
Luis comes to Profound with extensive experience as a Project Manager and Lead Engineer at Applied Technology Solutions, a company that is active in the energy sectors of Aruba, Bonaire, and Curaçao. He has a degree in Industrial Engineering, which he obtained in Maracaibo, Venezuela after having majored in the subject at the Lone Star College in Kingwood, Texas. When he’s not at work, Luis is an avid online gamer and is the leader of a gaming group of 20-plus players in a massively multiplayer online role-playing game (MMORPG).

Layla Lindquist
As a Project Manager at Profound, Layla supervises every detail of the process during a project, from conception to product delivery. She works closely with the client in order to deliver the final output of the product.
Layla has a degree in International Media & Entertainment Management from the Breda University of Applied Sciences. Her major was production. Upon obtaining her degree in the Netherlands, Layla worked in Nicaragua as a video editor on a children’s documentary series and also worked in this field in Argentina. There, she was an assistant editor on a documentary and was part of the production team at the renowned Buenos Aires Film Festival. In Curaçao, she has worked as a wedding planner for a wedding planning company, organizing both local and international weddings. In her spare time, Layla enjoys spending time with family and friends, traveling, hosting dinner parties, cooking, gardening, and doing water sports.

Pritam Shelke
As one of our Web Developers and a Development Team Lead, Pritam is actively involved in the delivery of many of the websites we deliver to clients. He also develops and improves the technological aspects of many of our projects and has been a Full-Stack developer on many of our custom web and mobile products.
He has a bachelor’s degree in Mechanical Engineering from Savitribai Phule Pune University in India. In his spare time, his interests include activities like plugin development, theme development, and making applications using Angular and React JS.

Naomi Raper
As a UX/UI designer at Profound, Naomi develops digital products that provide meaningful and relevant experiences to users. She places a particular focus on interface design (UI), research, wireframing, and user flows to streamline processes for maximum conversion.
Naomi has a bachelor’s degree in Commercial Economy. She has also been certified as a UX designer by CareerFoundry, a Berlin-based education startup, where she specialized in UI design and is currently specializing in UI animation design. Her prior working experience includes positions in marketing and UX/UI design at several digital agencies and starting her own healthy fast-food business. In her leisure time, she enjoys going to the gym, painting, going to the beach, and spending time with family and friends.

Sharyon de Lanoi
As our free agent UX Designer, Sharyon is responsible for ensuring that the user experience of the platforms and websites we build is fully optimized. He has a bachelor’s degree in Commercial Economy from the Utrecht University of Applied Sciences in the Netherlands and a master’s degree in Advertising & Marketing from Coventry University in the United Kingdom.
Sharyon minored in Web & Multimedia during his bachelor’s studies, which exposed him to various aspects of design. This laid the groundwork for his career as a freelance UX designer. He brings to Profound extensive experience as a freelance brand and marketing consultant, developer, web designer, and UX designer. In his spare time, he enjoys spending time with his son, listening to music, and watching football matches. His favorite team is FC Barcelona.

Carlos Ortega
As a Freelance Web Designer at Profound, Carlos is charged with creating visual concepts for the ideas, goals, and visions of our clients. He also specializes in graphic design and interaction design.
Carlos has a bachelor’s degree in Business Administration and Design and Graphic Design from the Universidad Nueva Esparta University in Caracas, Venezuela. He has worked as a web designer for several companies in Venezuela and Curaçao, including Cybermedia, NEUTRONI, and Internet Caribbean Unlimited (ICU). Before joining Profound, he was a co-founder, partner, and lead designer at Spin Internet Media.

Christopher Gil Martins
As a Software Engineer at Profound, Christopher specializes in the frontend side of web and app products that we deliver to clients in our web and app development projects.
His educational background includes a bachelor’s degree in Computer Science with a focus on data science from Boston University. Christopher comes to Profound with extensive experience working as a freelancer in data analytics, processing, and management. In his leisure time, he enjoys playing tennis, gaming, and creating Discord bots.

Are you our new colleague?
As a young, dynamic, and growing company, we offer extensive flexibility and mobility when it comes to assigning job positions. So, if you’re excited to be a part of this organization but are not sure where your talents will fit into our operations, you can send us an open application. We are always curious about getting to know your skillset and seeing if there is a good fit.
We really believe in the following:
- A core value at Profound is CPIS, which stands for Client Perception Is Sacred. So, if you are someone who has a service-minded attitude and is always willing to go the extra mile to keep clients happy, then you will fit right in!
- Another core value and awesome component in our organization is that teamwork makes the dream work. This means that we highly value everyone having a team player mentality and that you get to work on different projects that aren’t directly in your department, giving you a plethora of experience across a variety of disciplines. So, if you are someone who enjoys getting impressions from various situations, regardless of whether they fall directly within the scope of your job description, we would love to hear from you!
The Creative Studio

Liz van de Laar
As Profound’s Creative Marketing Director, Liz is responsible for developing, planning, implementing, and managing the overall digital marketing strategies for all our clients. In addition, she is responsible for managing, guiding, and training graphic designers, digital marketers, and other marketing positions in the Creative Studio department.
Liz comes to Profound with a stellar career in creative management positions at several advertising and brand communication agencies in Curaçao. She also has previous experience working at a communication agency in Amsterdam, where she was in charge of coordinating graphic design, art direction, brand management, and all other elements of the design process, giving her a strong branding acumen. She has a decorated academic background as well, with a degree in Information Technology from the ICT Academie Utrecht, a bachelor’s degree in Graphic Design and Art Direction from the Grafisch Lyceum Amsterdam, a master’s degree in Design and Visual Communications, and a degree in Art Direction from the Junior Academy for Art Direction in Amsterdam.

Charis González-de Haseth
Charis oversees and is responsible for the business development, marketing and branding strategy, campaigns, creative content, and loyalty as our Strategic Marketing Director.
Charis comes to Profound with a background in loyalty, customer data, project management, digital marketing, and eCommerce. Her academic background includes a bachelor’s degree in Business Administration and a master’s degree in Marketing Management from the Erasmus University Rotterdam and the RSM Erasmus University Rotterdam, respectively. Upon her return to Curaçao, she joined the loyalty program company, Fun Miles, where she became a member of the management team and helped set up the company’s Data Services Department. She has also held senior positions at major telecom companies in both Curaçao and the Netherlands. In addition to her work with us, she also owns her own eCommerce company, of which the crowning achievement thus far was the construction and management of Goisco.com, the first online grocery store in Curaçao, owned by one of the island’s largest supermarkets. In her spare time, Charis enjoys spending time with her family and friends, dancing with her three sons, and getting creative with DIY projects. She also likes to travel, plan events, listen to podcasts, and work on local business start-ups.

Christy Beaujon
Profound has several client accounts that need ongoing strategic creative thinking, branding development, and campaign management. As our Creative Strategist, Christy manages the creative side of these accounts. She has experience working for many companies as a communication and branding consultant, advising them on matters of content creation, branding strategies, and concept development. With a sharp eye for image creation and image impact, she knows how to finely balance the use of words and images to create well-defined brands that speak to customers.
Christy obtained a master’s degree in Communication Studies at the Radboud University Nijmegen in the Netherlands, specializing in corporate communication and public relations. She subsequently attended the prestigious Royal Academy of Art in Den Haag, also in the Netherlands, where she studied photography and obtained a Bachelor of Arts degree. While studying in Den Haag, she worked as a bid manager for Ajilon Nederland, one of the world’s top 4 providers of Human Resource services, where she handled bidding projects and managed its commercial strategy, brand proposition, and content creation.

Kaylee Bierman
As Profound’s Campaign Coordinator, Kaylee is in charge of managing every aspect of the execution of the campaigns that Profound runs for its ongoing projects. In this role, she helps ensure that all elements are properly aligned and in line with the client’s wishes, while also documenting and reporting the entire process to all parties involved.
Kaylee holds a bachelor’s degree in Commercial Economy from the Rotterdam University of Applied Sciences and a master’s degree in Marketing from the Erasmus University, also in Rotterdam. She has completed internships in marketing intelligence and marketing events at Philips and TNT in the Netherlands and at the OIC International Business Centre in Kuala Lumpur, Malaysia. Her other previous working experiences include tenures as a campaign manager and a marketing communication coordinator at Microsoft’s Schiphol office in the Netherlands. In her free time, she enjoys singing, swimming, eating a variety of foods, spending time with her family and friends, and traveling.

Zhandro Bonifacia
As Profound’s Lead Designer, Zhandro coordinates with the graphic design team for the planning and execution of the visual designs we create for our clients. He is ultimately responsible for making sure our visual products comply with the requirements of our clients.
Zhandro comes to Profound with a background in graphic design and desktop publishing, having held these positions at printing companies both in the Netherlands and Curaçao. He also owned his own business as a creative artist, delivering services in logo design, illustrations, photography, animation, and motion graphics. His educational background includes degrees in Printmedia Technology Specialism and International Graphic Design at the Graphic Lyceum Rotterdam in the Netherlands. His interests include digital illustration and painting and spending time with his family at the beach, and watching TV shows and movies.

Robert Rodrigues
As a Senior Graphic Designer, Robert is in charge of overseeing all design projects from conception to completion. Other duties include creating original artwork and other graphic design drafts to ensure quality work.
Robert studied Graphic Design at the Miami International University of Art & Design and has over 20 years of graphic design experience. He has served as an art director at several businesses in Curaçao and the United States. And as a freelance creative artist and designer, he has completed numerous rebranding and mural projects for a number of companies. In his leisure time, he enjoys playing paintball, gaming, sewing, and drawing.

Nikita Noordstar
As a Multimedia Designer at Profound, Nikita is in charge of shooting, editing, and delivering video productions for our clients. In addition, she does extensive photography work for the company and is adept at graphic design.
Nikita comes to Profound with vast experience in photography, videography, and graphic design, having done all three for 9 years at the Curaçao Dolphin Therapy & Research Center. Her academic background includes a degree in ICT from the ROC Amsterdam in the Netherlands. In her leisure time, her hobbies include doing CrossFit, photography, and DIY projects at the office and around the house at her home. She also enjoys watching movies and TV shows.

Timothy Vanblarcum
As an Online Marketer and Multimedia Designer, Timothy is responsible for all our marketing and social media-related activities, as well as creating quality content for our clients through photo and video work.
Timothy graduated from The University of The Dutch Caribbean with a degree in Small Business & Retail Management. He worked as a marketing intern, online marketer, and junior recruiter before joining Profound. He enjoys sports like volleyball (his volleyball team has won a championship), basketball, football, and bowling in his spare time. He also enjoys playing video games and spending time with his family.

Oscar Fuentes
As an All-Around Creative, Oscar executes a host of digital and editorial designs for Profound. This ranges from social media posts and stories to posters, billboards, business cards, magazines, and other materials. In addition, he contributes to website designs and development for our clients.
Oscar holds a degree in Graphic Design from Venezuela’s Instituto Serigráfico Ávila (Serigraphic Institute of Ávila) in Caracas. He brings a wealth of editorial and web-related experience to Profound, having worked at several media and design agencies as well as tech companies in Venezuela and Curaçao. In Curaçao, he co-founded Dragonfly Media, a company that specializes in web development for organizations across many industries, and he is the founder of Marvelous Design, a company that specializes in editorial and web work. In his spare time, Oscar is an avid toy collector and a certified first responder at a volunteer organization that engages in urban rescue.

Krisen Molina
As a Media Placement Coordinator, Krisen assists the Project Manager in maintaining the relationship between Profound and all relevant media houses we work with. In doing so, she helps to ensure that all marketing and creative materials from the Creative Studio department flow efficiently to traditional/OOH media houses such as radio, television, newspapers, magazines, and billboards.
Krisen has a degree in Small Business and Retail Management from the Rotterdam University of Applied Sciences in the Netherlands. She joins Profound with prior experience as a front office manager, sales and marketing manager, and customer service manager in hospitality and retail settings. In her leisure time, she enjoys reading motivational literature, listening to music, dancing, and sea gazing.

Bart Dunnewind
Bart assists the Creative Studio with design work as a Creative Intern. He is currently pursuing a bachelor’s degree in Communication Multimedia & Design at Hanze University in Groningen, with a focus on interactive design. He comes to Profound with experience from multiple design internships and has also worked as a graphic designer at Sightkick, an online marketing agency. In addition, he began working as a freelance designer in 2020.
In his spare time, Bart enjoys keeping up with new developments in the design world, hanging out with friends, listening to music and podcasts, and learning about random facts. He also owns and operates his own local craft beer company.

Are you our new colleague?
As a young, dynamic, and growing company, we offer extensive flexibility and mobility when it comes to assigning job positions. So, if you’re excited to be a part of this organization but are not sure where your talents will fit into our operations, you can send us an open application. We are always curious about getting to know your skillset and seeing if there is a good fit.
We really believe in the following:
- A core value at Profound is CPIS, which stands for Client Perception Is Sacred. So, if you are someone who has a service-minded attitude and is always willing to go the extra mile to keep clients happy, then you will fit right in!
- Another core value and awesome component in our organization is that teamwork makes the dream work. This means that we highly value everyone having a team player mentality and that you get to work on different projects that aren’t directly in your department, giving you a plethora of experience across a variety of disciplines. So, if you are someone who enjoys getting impressions from various situations, regardless of whether they fall directly within the scope of your job description, we would love to hear from you!
Online Marketing

Liz van de Laar
As Profound’s Creative Marketing Director, Liz is responsible for developing, planning, implementing, and managing the overall digital marketing strategies for all our clients. In addition, she is responsible for managing, guiding, and training graphic designers, digital marketers, and other marketing positions in the Creative Studio department.
Liz comes to Profound with a stellar career in creative management positions at several advertising and brand communication agencies in Curaçao. She also has previous experience working at a communication agency in Amsterdam, where she was in charge of coordinating graphic design, art direction, brand management, and all other elements of the design process, giving her a strong branding acumen. She has a decorated academic background as well, with a degree in Information Technology from the ICT Academie Utrecht, a bachelor’s degree in Graphic Design and Art Direction from the Grafisch Lyceum Amsterdam, a master’s degree in Design and Visual Communications, and a degree in Art Direction from the Junior Academy for Art Direction in Amsterdam.

Charis González-de Haseth
Charis oversees and is responsible for the business development, marketing and branding strategy, campaigns, creative content, and loyalty as our Strategic Marketing Director.
Charis comes to Profound with a background in loyalty, customer data, project management, digital marketing, and eCommerce. Her academic background includes a bachelor’s degree in Business Administration and a master’s degree in Marketing Management from the Erasmus University Rotterdam and the RSM Erasmus University Rotterdam, respectively. Upon her return to Curaçao, she joined the loyalty program company, Fun Miles, where she became a member of the management team and helped set up the company’s Data Services Department. She has also held senior positions at major telecom companies in both Curaçao and the Netherlands. In addition to her work with us, she also owns her own eCommerce company, of which the crowning achievement thus far was the construction and management of Goisco.com, the first online grocery store in Curaçao, owned by one of the island’s largest supermarkets. In her spare time, Charis enjoys spending time with her family and friends, dancing with her three sons, and getting creative with DIY projects. She also likes to travel, plan events, listen to podcasts, and work on local business start-ups.

Timothy Vanblarcum
As an Online Marketer and Multimedia Designer, Timothy is responsible for all our marketing and social media-related activities, as well as creating quality content for our clients through photo and video work.
Timothy graduated from The University of The Dutch Caribbean with a degree in Small Business & Retail Management. He worked as a marketing intern, online marketer, and junior recruiter before joining Profound. He enjoys sports like volleyball (his volleyball team has won a championship), basketball, football, and bowling in his spare time. He also enjoys playing video games and spending time with his family.

Christiaan Geluk
Christiaan’s position as one of Profound’s online marketers entails developing our clients’ online presence. He does this through the strategic outlining, planning, and implementation of online campaigns, in which he makes expert use of Social Media Ads and Google Ads.
Christiaan graduated from the Windesheim University of Applied Sciences in the Netherlands with a bachelor’s degree in Business Economics. He also brings vast hospitality experience from venues in Canada, Australia, and Curaçao to Profound. In his spare time, he enjoys cooking, traveling, and going to the beach with his wife.

Are you our new colleague?
As a young, dynamic, and growing company, we offer extensive flexibility and mobility when it comes to assigning job positions. So, if you’re excited to be a part of this organization but are not sure where your talents will fit into our operations, you can send us an open application. We are always curious about getting to know your skillset and seeing if there is a good fit.
We really believe in the following:
- A core value at Profound is CPIS, which stands for Client Perception Is Sacred. So, if you are someone who has a service-minded attitude and is always willing to go the extra mile to keep clients happy, then you will fit right in!
- Another core value and awesome component in our organization is that teamwork makes the dream work. This means that we highly value everyone having a team player mentality and that you get to work on different projects that aren’t directly in your department, giving you a plethora of experience across a variety of disciplines. So, if you are someone who enjoys getting impressions from various situations, regardless of whether they fall directly within the scope of your job description, we would love to hear from you!
Profound Netherlands

Thieme Wardenier
As a Digital Strategist, Thieme is responsible for developing, planning, and implementing digital marketing strategies aimed at growing the Profound Netherlands brand.
Thieme comes to Profound with a bachelor’s degree in International Communication Management from Inholland University of Applied Sciences in Rotterdam. He also took part in a post-graduate program at Hyper Island, a digital creative business school, where he acquired ample knowledge about digital innovation. He also completed internships in consumer marketing at Philips and in account management at TBWA. Thieme has extensive experience working as a freelance digital strategist, specializing in helping businesses grow their brands. In his leisure time, he enjoys watching football, spending time with his family and close friends, and cooking and enjoying good food.

Wesley van der Veen
As an IT Architect, Wesley is a specialist at converting business needs into technical solutions that offer clients high value while following architectural principles. Wesley’s responsibilities thus also include activities as a Solution Architect.
Wesley has a degree in Business IT from the Inholland University of Applied Sciences in the Netherlands. He also has official certifications in Microsoft Azure (AZ-900), product owner, professional scrum master, SQL Server 2012 (exam 70-461), ITIL v4, basic programming in C#, yellow belt Lean Six Sigma. He comes to Profound with previous experience working as a DevOps Engineer at ParkNow Software and an IT Development Engineer at ABN-Amro Bank. In his leisure time, he likes to watch sports, exercise, go out to nice dinners, and partake in wine or beer tastings.

Kees-Jan Ten Hoven
As a Junior Project Manager, Kees-Jan’s activities comprise managing the new Profound Netherlands website and importing customer data into CRM systems. In addition, he provides support for a number of Profound Netherlands projects.
Kees-Jan is currently pursuing a bachelor’s degree in HBO Business IT and Management. He previously worked as a junior business consultant at United International Management B.V. and as a sales promoter at People Marketing. His interests include fitness, reading books, and social activities.

Jefferson Martina
As one of Profound’s UX designers, Jefferson is also in charge of ensuring that the user experience of the platforms and websites we build is fully optimized. He holds a bachelor’s degree in Information Science from Utrecht University and has extensive experience in UX/product design and UX/product design lead positions at a number of companies in the Netherlands and Germany.
Jefferson also interned in User Research at the United Nations Economic Commission for Latin America and the Caribbean in Trinidad and Tobago. Additionally, he is the founder of MediPix, an Amsterdam-based company that provides solutions to medical practices to securely and efficiently store their medical images in accordance with the General Data Protection Regulation (GDPR). In his leisure time, he enjoys reading, watching baseball and football games, and traveling.

Quintin Gilbert
As Profound’s Solution Architect, Quintin develops strategies and solutions for our clients’ digital transformation journeys. He specializes in turning business requirements into technical solutions that add significant value to clients. Quintin has extensive experience with agile methodologies such as Scrum and SAFe, which he uses on a regular basis to integrate the many disciplines in Profound’s projects.
Quintin joins Profound with substantial experience in the delivery of digital services, having spent six years at the Netherlands office of Accenture as an oracle integration developer and broader IT consultant. He graduated from Erasmus University Rotterdam with a bachelor’s degree in Economics and Informatics and a master’s degree in Business Information Management. He is also a SAFe certified agilist, Oracle S.O.A. Suite 12c certified (service-oriented architecture), and certified in Oracle Cloud Platform Integration. In his spare time, he enjoys playing and watching football, as well as cooking new dishes, spending time with friends and family, traveling, and gaming.

Brian van den Broek
Brian is part of Profound’s development team. With this team, he helps with the development of large custom platforms, where his main focus is on backend systems developed in Elixir. In addition, he also has ample knowledge of frontend and app development. Besides his position as a developer at Profound, Brian is a co-founder at Profound’s partner agency, Bravobit.
Brian studied Computer Science at Avans University of Applied Science in the Dutch city of Den Bosch and graduated with honors there in 2017. Soon after his graduation, he founded Bravobit with Stan van Heumen. In his spare time, he enjoys sightseeing in different cities, watching TV shows, and having some beer on the beach when the weather permits.

Stan van Heumen
Stan is part of the software development team at Profound. In this capacity, he creates different kinds of software products for our clients, such as apps, websites, web-apps, and backends. In addition to his role at Profound, he is also a co-founder and software developer at Profound’s partner agencyagency, Bravobit.
Stan studied Computer Science at the Avans University of Applied Sciences in the Dutch city of Den Bosch. He has also worked at a software development company in that same city, where he was hired to create an application for archaeologists. In his leisure time, he enjoys watching movies and TV shows and having a drink on a terrace.

Wiebe Wijga
As Profound’s Scrum Master, Wiebe is a facilitator who ensures that the Scrum team follows its assigned processes. He skillfully removes obstacles and distractions that may impede the team from meeting its objectives. He also works with our different teams and coaches and teaches them about the Agile way of working.
Wiebe studied Law at Hanze University in Groningen and has previously worked as a scrum master in the Netherlands for an insurance firm and a utility company. He is a family man who enjoys spending time with his girlfriend, 1-year-old child, and two Caribbean dogs in his spare time. He also enjoys DIY projects around the house and is an avid collector of Nike Air Max 1 sneakers.

Matthijs Wardenier
Matthijs is our Managing Director for Profound Netherlands. He has a passion for everything agile and digital. His managerial style is one of experimentation through iterative product development, and he has a special talent for delivering complex digital projects. Matthijs has a unique perspective on organizational design and uses agile values to create an environment in which people can thrive.
Matthijs was born in Curaçao and went on to continue his studies in the Netherlands. He finished his MSc in Business Administration at the RSM Erasmus University in Rotterdam, with completed majors in both Finance & Investments and Business Information Management. Upon his graduation, he built a career in which he significantly improved the UX design procedures at the German headquarters of the Adidas Group, served as the chief product owner of the iOS and Android versions of the KLM mobile apps, and worked on numerous projects for renowned Dutch companies like Bijenkorf, Marktplaats, and Transavia.

Are you our new colleague?
As a young, dynamic, and growing company, we offer extensive flexibility and mobility when it comes to assigning job positions. So, if you’re excited to be a part of this organization but are not sure where your talents will fit into our operations, you can send us an open application. We are always curious about getting to know your skillset and seeing if there is a good fit.
We really believe in the following:
- A core value at Profound is CPIS, which stands for Client Perception Is Sacred. So, if you are someone who has a service-minded attitude and is always willing to go the extra mile to keep clients happy, then you will fit right in!
- Another core value and awesome component in our organization is that teamwork makes the dream work. This means that we highly value everyone having a team player mentality and that you get to work on different projects that aren’t directly in your department, giving you a plethora of experience across a variety of disciplines. So, if you are someone who enjoys getting impressions from various situations, regardless of whether they fall directly within the scope of your job description, we would love to hear from you!
Profound Caribbean

Royann Dean
Royann is the Country Manager for Profound in The Bahamas as the managing director of ONWRD Advisors. This is a leading agency in communication strategy, content development, and design in The Bahamas. In addition to working with clients in Haiti and Dominica, the agency has extensive experience working with organizations in the private, public, and not-for-profit sectors.
Royann is a creative economy advocate and the creator of Inspired/By, The Bahamas’s only discussion on design, business, and creativity. She has a decorated academic background, with a bachelor’s degree in Marketing from the Terry College of Business at the University of Georgia and a master’s degree in Design Management (Honours) from the University of the Arts London. In addition to certificates in cryptocurrencies and blockchain, Royann has certificates in digital transformation from the KTH Royal Institute of Technology as well as certificates from IDEO U, of the renowned global design firm IDEO, and the Sotheby’s Institute of Art.

Joseph DeJonge
As our Country Manager in Guyana with his company, Harpi, Joseph combines his expertise in management consultancy with the digital solutions of Profound to offer expertise in digitalization practices to companies in the Guyana market. Harpi is a management consultancy firm that provides services in accounting, business continuity, and capacity building, among many other services, in South America and the Caribbean, with main operations in Guyana. They work with clients that are looking for a strong structure, strategy, and system support to improve their performance and, ultimately, the long-term value of their organization. This has included clients in the sectors of entrepreneurship, academics, and finance, among many other fields.
Joseph’s academic background includes a master’s degree in International Business from the London South Bank University, a bachelor’s degree in Finance and Investments from Baruch College, and an Associate of Science degree in Physical Sciences from Medgar Evers College. The last two are constituent colleges of New York’s City University.

Mieneke van Rossem
Mieneke is the Country Manager for Profound in Bonaire through her company, “Art & Communications – Mieneke van Rossem,” with which she provides creative communication. Her significant experience was gained in the Netherlands and Bonaire.
Mieneke is a project manager and account manager in the communications industry and has experience managing projects within design companies, advertising agencies, the government of Bonaire, foundations on Bonaire, advertisers, marketing agencies, municipalities, and many more industries. For many years, Mieneke has provided Bonaire organizations with their communication needs. Her background includes intermediate graphic design, web project management, moderator/presenter, and Scrum for Communication certificates.