Meet The Team

Boudino moved to the Netherlands from his native Curaçao to attend the University of Groningen, where he obtained his bachelor’s degree in International Business and his master’s degree in Business Administration – Strategic Innovation Management. He became a Personal Banking Investment Advisor at the Groningen branch of the Dutch multinational banking corporation ING Group. He subsequently did an exchange at the University of Barcelona, where he attended a workshop on Entrepreneurship and majored in European Integration, Economic Policy, and Market Consumption Sociology.

Sometime after he resumed his studies in the Netherlands, he founded and became the Managing Director of Profound in 2012. Throughout his stay in the Netherlands, he kept close ties with the Caribbean, becoming involved in two enterprises: Don Caribe and Skempi. The latter is an online music streaming platform for independent artists worldwide, now an offshoot agency of Profound, and the former is a virtual logistics provider to retail and consumer markets, in which he was the CIO (Chief Innovation Officer). With his return to the island in 2015, he continued to develop Profound into the marquee digital agency it is today, rolling out several new innovative platforms such as the widely successful loyalty program Skenicash and further specializing in FinTech to bring about disruptive innovations in the financial sector.

Gino co-founded Profound’s offshoot agency Skempi with Boudino and has been a Managing Director at Profound since 2016. He has been a key factor in the agency’s immense growth and subsequent entrance into international markets in the ensuing years, providing a helicopter view on the different activities to optimize its services. He has also played a pivotal role in elevating the agency’s organizational culture, having launched a series of intellectually stimulating courses under an initiative titled Profound Academy. These courses help sharpen the mental capacity of Profound employees, which subsequently elevates their work performance.

Gino attended Erasmus University Rotterdam in the Netherlands, where he obtained his bachelor’s degree in International Business Management and immediately thereafter his master’s degree in Strategic Management, in which he graduated cum laude. His talent for leadership and ambitious mindset shined through as he climbed the corporate ladder at the Dutch asset management firm Robeco, going from sales agent to several management positions in a span of four years. In 2012 Gino returned to his native island Curaçao, where he worked as a Senior Consultant at Bearingpoint Caribbean and later as Commercial Director at Extura (2016).

As the Managing Director of Profound Aruba, Xena leads a team of multi-disciplinary creative professionals who implement trajectories of digital transformation that focus on web development, online marketing, and creative works for businesses in Aruba and other countries in the Caribbean region. In addition, she coordinates all of Profound’s business development and acquisition activities in Aruba.

Xena has a background in Communication and Strategy, with a bachelor’s degree in International Communication Management and a master’s degree in Imagineering (business and social innovation through creative storytelling), obtained at the Hogeschool INHolland & NHTV in the Netherlands. Soon after concluding her studies, she moved back to Aruba and quickly became involved in the development of strategic directions and organizational transformation processes for various governmental and non-governmental entities. She is highly motivated to continue her work to change the communication, design, and business community on both the local and regional levels through storytelling and innovation. 

As our Chief Customer Officer, Clifton oversees Profound’s marketing and customer experience activities. He also supervises our activities with regard to assisting businesses in optimizing their customer experience management. 

Clifton joins Profound with over 20 years of experience in Senior Management positions in economy-related areas. This includes senior positions in commerce, marketing & branding, communication, and customer experience management. He has worked in the fields of Hospitality & Tourism, Aviation, Airport & Airlift Business Development, Banking, Oil Refinery, Health Care and Consultancy. He has a master’s degree in Business Administration (major in Management, minor in finance) from the University of Curaçao. This was a combined master’s program with the Curaçao Institute for Social Economic Studies, together with the Dutch universities of Nijenrode and Groningen and the Economic Institute of Boulder attached to the University of Colorado. He also has a bachelor’s degree in Corporate Communication and Journalism from the Hogeschool Windesheim in the Netherlands.

Katiana’s function as our Finance Director entails overseeing the financial department and also ensuring the company’s financial health. In addition to this, she is also spearheading a new endeavor for Profound which will soon be the creation of an affiliate Trust company. She studied Business Economics at the Vrije Universiteit Amsterdam and obtained her degree in Business Administration at the University of Curaçao.

Before working at Profound she had worked for a year at the Chinese consulate in Curaçao as an assistant to the Consul General and for four years at a small Trust company on the island where she ran all of their daily activities. Her primary interests are spending time with family and friends.

As our lead in Loyalty Marketing & Business Development, Charis leads and is responsible for the loyalty, creative content, campaigns, business development, and the marketing and branding strategy for Profound moonshots.

Charis comes to Profound with a background in loyalty, customer data, project management, digital marketing, and eCommerce. Her academic background includes a bachelor’s degree in Business Administration and a master’s degree in Marketing Management from the Erasmus University Rotterdam and the RSM Erasmus University Rotterdam, respectively. Upon her return to Curaçao, she joined the loyalty program company, Fun Miles, where she became a member of the management team and helped set up the company’s Data Services Department. She has also held senior positions at major telecom companies in both Curaçao and the Netherlands. In addition to her work with us, she also owns her own eCommerce company, of which the crowning achievement thus far was the construction and management of Goisco.com, the first online grocery store in Curaçao, owned by one of the island’s largest supermarkets. In her spare time, Charis enjoys spending quality time with family and friends, dancing with her three sons, getting creative with DIY projects, event planning, traveling, listening to podcasts, and working on local business start-ups.

As Profound’s Chief Happiness Officer, Judith is tasked with achieving and maintaining a high overall level of employee happiness at the workplace and facilitating the overall compliance with our ‘Always Have Fun’ mantra in the organization. The role has a basis in Human Resources Management but gives a broader and redefined dimension to HR. Originally from the Netherlands, Judith attended the Katholieke Universiteit Brabant in the Dutch city of Tilburg and graduated in 1986 with an MSc. in Business Economics. 

In April of 1990, Judith moved to Curaçao, where she took on the position of Senior Auditor at the island’s Supreme Audit Institution (Algemene Rekenkamer Curaçao). Having held this position for 29 years, Judith acquired considerable proficiency in interacting with people. This, combined with her hands-on approach to making things happen, contributes extensively to the raised happiness quotient of our workforce. 

As our Human Experience Manager, Lise Anna focuses on the human experiences within Profound, such as recruitment and personal and professional development. And with her training from the Agile People program in the fundamentals of leadership, coaching, and HR, she aims to apply her extensive knowledge on these subjects to create the right structures so all Profounders can continue to excel, innovate, and develop.

Lise Anna’s academic background includes a Master of Science degree in Governance and Policy and a bachelor’s degree in Latin American Studies, both obtained at the University of Utrecht in the Netherlands. She started her professional career at Jonge Honden, a junior consultancy company in The Netherlands, of which she quickly became one of the co-owners. This led her to develop a spin-off of this company in Curaçao titled BrightMinds Caribbean. It has a strong focus on personal and professional development. She also founded Slim Opgewekt Caribbean, which is a company that expends efforts to create social impact by making schools more sustainable. Her interests include swimming, bicycling, and running.

Tim has been working as a Business Solution Specialist at Profound since April of 2018 and he focuses on helping companies in the region reach their commercial goals utilizing the digital landscape. He was born in the Netherlands and lived there until the beginning of 2018, when his love for the island life brought him to Curaçao at the beginning of that year.

Tim studied Commercial Affairs at the Rotterdam University of Applied Sciences. After his study, he worked for ten years in Sport Management, focusing on Account Management and Sales for sporting events. His interests include diving and beach tennis.

As our Office Manager, Noe-Amy has many responsibilities in her charge. Among them are: welcoming our guests, attending to deliveries, managing errands pertaining to the facilities of our office building, carrying out administrative work, and organizing our team events.
 
Noe-Amy comes to Profound with an MBO degree in International Business, obtained at the ROC Mondriaan in The Hague, Netherlands, and with ample experience in organizational and coordinating positions at several institutions in Curaçao. In her leisure time, she enjoys sewing, making headbands and headwraps, and using her creativity to make anything else she can think of. She is also very passionate about dancing. 

As Profound’s Creative Marketing Director, Liz is responsible for developing, planning, implementing, and managing the overall digital marketing strategies for all our clients. In addition, she is responsible for managing, guiding, and training digital marketers and other marketing positions in the Creative Studio department.

Liz comes to Profound with a stellar career in Creative Management positions at several advertising and brand communication agencies in Curaçao. She also has experience working at a communication agency in Amsterdam, where she was tasked with art direction, brand management, graphic design, and overseeing all other aspects of the designing process. These experiences have endowed her with an exceptional branding acumen. Liz has a decorated academic background, with a degree in Information Technology from the ICT Academie Utrecht, a bachelor’s degree in Graphic Design and Art Direction from the Grafisch Lyceum Amsterdam, a master’s degree in Design and Visual Communications and a degree in Art Direction from the Junior Academy for Art Direction in Amsterdam.

Profound has several client accounts that require constant strategic creative thinking, branding development, and campaign management. As our Creative Strategist, Christy manages the creative side of these accounts. She has experience working for a broad array of companies as a communication and branding consultant, advising them on matters of content creation, branding strategies, and concept development. With a sharp eye for image creation and image impact, she knows how to finely balance the use of words and images to create well-defined brands that speak to customers.

Christy obtained a master’s degree in Communication Studies at the Radboud University Nijmegen in the Netherlands, specializing in corporate communication and public relations. Thereafter she attended the prestigious Royal Academy of Art in Den Haag, also in the Netherlands, where she studied photography and obtained a Bachelor of Arts degree. While studying in Den Haag, she worked as a Bid Manager for Ajilon Nederland, one of the world’s top 4 providers of Human Resource services, where she handled bidding projects, taking care of commercial strategy, brand proposition, and content creation.

As our Creative Marketing Manager, Kenneth oversees the activities of Profound’s Creative Studio team, managing the marketing efforts and activities for several clients and making sure deadlines are met. He thus always has an extra sharp eye on content and designs. Aside from his marketing duties, he also engages in graphic designing and copywriting.

Kenneth has a bachelor’s degree in International Business and Management from the University of Curaçao and Profound has formed the launch point of his professional career. His interests include swimming and running.

As Profound’s Online Marketer, Yaridis uses her knowledge of, among other fields, email marketing, social media marketing, search engine advertising, search engine optimization, and content marketing to create a strong online brand for our clients.

As an online marketer, Yaridis has extensive experience in online marketing activities such as managing social media pages and ads, managing Google Ads, and analyzing Google Analytics data. Yaridis has a bachelor’s degree in European Studies from The Hague University of Applied Sciences with the private sector as her study specialization. In this specialization, she focused on courses such as Marketing Planning and Strategic Management. Her online marketing expertise was further enhanced through SEO and Google courses. As a result of these courses, she has obtained SEO certifications from the prestigious learning platforms Yoast SEO and Coursera as well as Google Analytics and Google Ads certifications.

As one of Profound’s Online Marketers, Paco’s role also entails managing and growing the online presence of our clients through the strategic use of social media and other online channels. He comes to Profound with considerable experience working as a freelance consultant at several organizations and foundations in the Netherlands.

Paco is also an accomplished DJ and music producer. He performed as a DJ in the internationally renowned band Kuenta i Tambu for 3,5 years and has produced music for several popular artists in the Dutch and Dutch Caribbean music scene. He enjoys surfing, producing music, playing beach tennis, free diving (spearfishing), fishing, and swimming.

As one of Profound’s Online Marketers, Joep’s role entails growing the online presence of our clients through strategic outlining, planning, and execution of online campaigns. He does this through Facebook, Instagram, Google Display, YouTube, LinkedIn, Pinterest, and TikTok while also managing and optimizing our many online campaigns for clients.

Joep has a degree in International Business and Management Studies from the Amsterdam School of International Business and a master’s degree in Marketing from the Vrije Universiteit Amsterdam. He comes to Profound with considerable experience in marketing and business consultant positions at online agencies in that same city. His hobbies include working out, martial arts, cooking for friends and family, and reading.

As Profound’s Lead Designer, Zhandro coordinates with the graphic design team for the planning and execution of the visual design and is ultimately responsible for making sure the clients’ needs are met when it comes to digital content.  

Zhandro comes to Profound with a background in graphic design and desktop publishing, having held these positions at printing companies both in the Netherlands and Curaçao. He also owned his own business as a creative artist, delivering services in logo design, illustrations, photography, animation, and motion graphics. His educational background includes degrees in Printmedia Technology Specialism and International Graphic Design at the Grafisch Lyceum Rotterdam in the Netherlands. His interests include digital illustration and painting and spending time with his family at the beach, watching tv shows, and movies.

As our Copywriter, Gerson writes, translates and edits content for many of the online services Profound provides its clients. He also contributes articles concerning innovations in the digital landscape for our Insights series. He has a passion for writing and translating, whether it be for articles, social media posts, or websites.

He studied a double major of English Linguistics and Spanish at the VU University Amsterdam in the Netherlands and has a certificate from two Creative Writing courses he attended at Emory University in Atlanta, Georgia. In 2016 he became a Copywriter at Profound and his writing expertise has been contributing to the company’s excellence ever since.

Fazir is primarily a Graphic Designer at Profound, but he also assists the Marketing team in various additional activities as he runs the Social Media accounts of several Profound clients. He also lends his graphic designing abilities to the marketing activities of our offshoot agency Skenicash.

Fazir studied Marketing Management at the University of Curaçao and Profound has formed the launch point of his professional career in graphic designing. His interests include video gaming, cars, going out with friends, and graphic designing.

As a Graphic Designer, Kevin is involved in making creative color pallets for websites, logos, and anything that has to do with graphic designing for our clients. He attended the SAE (School of Audio Engineering) Institute in Amsterdam, where he studied Graphic and Character Design. He also attended the IBB (Instituto Buena Bista), which is an art school in Curaçao, and followed courses in Graphic and Character Design at the ROC (Regionale Opleidingscentrum, in English: Regional Training Center) in Amsterdam as well.

Kevin has worked as a Desktop Publisher and Graphic Designer at Repro Drukkerij and as a Graphic Designer at KiTaTin Media, both in Curaçao. He enjoys photo manipulation, adding artistic elements to images, and dabbles in creating animations. His hobbies include drawing, gaming, painting creative artworks, playing board games, collecting trading cards, and exercising. 

As a Multimedia Designer at Profound, Nikita is in charge of shooting, editing, and delivering video productions for our clients. She is also adept at graphic design, social media marketing, and website development.

Nikita comes to Profound with extensive experience in photography, videography, and graphic design, having done all three for 9 years for the Curaçao Dolphin Therapy & Research Center.

Nico is one of the very first employees of Profound. As a Project Director, he supervises all the ongoing projects and leads the Project Management team in their activities. With certain clients, he serves as a Project Manager himself. He also sits with all of the developers to streamline the technical strategies that will meet the clients’ demands. In addition, he has played an integral role in leading Profound’s digital transformation activities for several of our clients in the financial sector.

Nico was born in Colombia and raised in Curaçao. He studied at the College of the Dutch Caribbean, where he obtained his degrees in System Administration and Network Administration. After graduating, he started working at Lovers, a food and beverage company in Curaçao, as an IT Assistant. A few years later, he joined the workforce of a Dutch e-commerce company on the island, where he acquired the position of IT Coordinator. He subsequently became an independent IT Online Consultant there. In 2014, he moved back to Medellin, his native city, to explore new business opportunities. He lived there for two years before returning to Curaçao to join the Profound team.

As one of our Project Directors, Nikki also supervises all the ongoing web development projects and leads the Project Management team in their activities to ensure the timely completion and high quality of our services to clients. She has worked in the Marketing department of the Tropenmuseum in Amsterdam and has also worked as the Marketing and Events Coordinator at the Children’s Museum Curaçao, where she was also part of the founding team.

Nikki has a bachelor’s degree in Archaeology from Leiden University in the Netherlands and a master’s degree in Museology from the University of Amsterdam. Her interests include cooking a variety of dishes, spending time with and eating out with friends, and exploring new places.

As a Project Manager, Mariana supervises every detail of the process during the entire cycle of a project, from conception to product delivery. She works closely with the client in order to deliver the final envisioned product.

Mariana comes to Profound with experience in Sales Advisor and Assistant to the Manager positions in Spain and Curaçao. In the latter position, she worked at an engineering company where the coordination and management of the company’s Quality Department were among her responsibilities. In the former, she worked at the H&M clothing brand and participated in the organization and opening of its largest headquarters in Europe. She studied Industrial Engineering at the U.R.U (Universidad Rafael Urdaneta) in Maracaibo, Venezuela. In her spare time, she is also an author, with a science fiction book that was published in 2019. Her hobbies include yoga, dancing, and engaging in outdoor activities.

As a Project Manager, Maissam is responsible for helping manage the entire life of a project, from inception to completion. In this capacity, she ensures these projects are delivered on time, within budget, and within scope. She also continuously oversees different initiatives and identifies and manages risks to see to it the project is delivered above industry standards.

Maissam comes to Profound with a bachelor’s degree in International Business & Management Studies from the University of Curaçao and a master’s degree in Marketing Management from Tilburg University in the Netherlands. Previously in her career, she had been part of the BPS & Deal advisory team at the former KPMG in Curaçao, where she was involved in strategic planning, process optimization, and partnerships. She also has experience as a Manager of International Relations at a corporation for international entrepreneurs in Belgium and the Netherlands. Maissam is passionate about traveling, engaging in outdoor activities, and food. She also enjoys playing sports.

As an Account Manager at Profound, Luis is closely involved with the many facets of client communication, acting as a facilitator between our clients and the different departments in our company.

Luis comes to Profound with extensive experience as a Project Manager and Lead Engineer at Applied Technology Solutions, a company that is active in the energy sectors of Aruba, Bonaire, and Curaçao. He has a degree in Industrial Engineering, which he obtained in Maracaibo, Venezuela after having majored in the subject at the Lone Star College in Kingwood, Texas. When he’s not at work, Luis is an avid online gamer and is the leader of a gaming group of 20-plus players in a massively multiplayer online role-playing game (MMORPG).

Matthijs is a Scrum Master & Agile Coach at Profound and has a passion for everything agile and digital. His approach always focuses on learning through iterative product delivery and he is uniquely adept at simplifying processes in complex projects. As a result of incorporating agility and scrum values into his professional life, Matthijs is able to energize the people he works with.

Matthijs was born in Curaçao and went on to continue his studies in the Netherlands. At the RSM Erasmus University in Rotterdam, he completed his MSc Business Administration in both Finance & Investments and Business Information Management. After completing his studies, he constructed a career in which he made significant contributions to the UX design practices of the Adidas Group Headquarters in Germany, was the Chief Product Owner of the KLM mobile apps for iOS and Android and was involved in many projects at well-known dutch brands such as Bijenkorf, Marktplaats, and Transavia. The experiences of these projects enabled Matthijs to develop his scrum master and agility coaching acumen over the years.

As our Lead Developer, Noah has demonstrated high levels of professionalism and immense dedication to his passion for programming. Noah is well versed in languages such as PHP, Java, JavaScript, C#, HTML, CSS, SQLand Bash/Shell.

He also has knowledge of Node.js, Angular, and React. In addition to his main tasks as a programmer, Noah has also been overseeing numerous development projects as our Lead Developer.

As a UX Designer at Profound, Naomi creates products that provide meaningful and relevant experiences to users of the websites of our clients. She has studied Commercial Economy at the University of the Dutch Caribbean and has also been certified as a UX Designer through CareerFoundry, further broadening her skills to UI, Frontend Development, and VUI.

She is deeply interested in all types of emerging technology that will change the way we interact and the way we can grow businesses in the digital era. In her free time, she enjoys practicing yoga, listening to music, and, above all, spending time with family and friends.

Karan has a bachelor’s degree in Engineering from India’s Saurashtra University with a specialization in Information Technology and a master’s degree in Business Administration from the University of Wales. As our App Development Lead, he manages our website and mobile app projects.

He has occupied similar positions at Taylored Analytics and NSquareIT Digital Agency and his interests include exploring new business opportunities, acquisitions, traveling, cricket, soccer, and music.

Stan is part of the software development team at Profound. In this capacity, he creates different kinds of software products for our clients, such as apps, websites, web-apps, and backends. In addition to his role at Profound, he is also a founder and software developer at Profound’s partner agency Bravobit.

Stan studied Computer Science at the Avans University of Applied Sciences in the Dutch city of Den Bosch. He has also worked at a software development company in that same city, where he was hired to create an application for archaeologists. In his leisure time, he enjoys watching movies and tv shows and having a drink on a terrace.

As one of our Web Developers and our Development Team Lead, Pritam is actively involved in the delivery of many of our websites. He also develops and improves the technological aspects of many of our projects and has developed many of our Custom Web and Mobile products in a Full Stack role.  

He has a bachelor’s degree in Mechanical Engineering from the Savitribai Phule Pune University in India and his interests include activities like Plugin Development, Theme Development, and making applications using Angular and React JS.

Brian is part of the development team of Profound. With this team, he helps with the development of custom large platforms, in which his main focus is on backend systems developed in Elixir. In addition, he also has ample knowledge of frontend and app development. Besides his position as a developer at Profound, Brian is a founder at Profound’s partner agency, Bravobit.

Brian studied Computer Science at Avans University of Applied Science in the Dutch city of Den Bosch and graduated with honors there in 2017. Soon after his graduation, he founded Bravobit with Stan van Heumen. In his spare time, he enjoys sightseeing in different cities, watching tv shows, and having an Amstel Bright on the beach when the weather permits.

As Profound’s System Integration Specialist, Quintin creates strategies to integrate applications in a cost-effective, flexible, and maintainable manner. He devises his strategies based on the system architectures of clients and then implements the software to connect the corresponding apps.

Quintin comes to Profound with extensive experience in the field of delivering digital services, having worked for six years at Accenture the Netherlands as an Oracle Service Bus (OSB) Developer, Service Oriented Architecture (SOA) Consultant, IT Demand Architect and Oracle Integration Cloud (OIC) Developer. He has a bachelor’s degree in Economics & Informatics and a master’s degree in Business Information Management from the Erasmus University Rotterdam in the Netherlands. He is also a SAFe Certified Agilist, an Oracle SOA Suite 12c Certified Implementation Specialist and a 2018 Oracle Cloud Platform Integration Certified Associate.  

As Project Management Support, Dani supports the project management team during the entire cycle of a project, from conception to product delivery. He functions as an essential support to the Project Managers and works closely with the client in order to deliver the final envisioned product. He also works with the Project Managers to help create new and innovative digital solutions for upcoming projects or situations. 

Dani joins Profound with experience in sales at several companies. His interests include learning about new IT-related topics — he is currently teaching himself a set of programming languages — and having cozy gatherings with friends.

As our Chief Customer Officer, Clifton oversees Profound’s marketing and customer experience activities. He also supervises our activities with regard to assisting businesses in optimizing their customer experience management. 

Clifton joins Profound with over 20 years of experience in Senior Management positions in economy-related areas. This includes senior positions in commerce, marketing & branding, communication, and customer experience management. He has worked in the fields of Hospitality & Tourism, Aviation, Airport & Airlift Business Development, Banking, Oil Refinery, Health Care and Consultancy. He has a master’s degree in Business Administration (major in Management, minor in finance) from the University of Curaçao. This was a combined master’s program with the Curaçao Institute for Social Economic Studies, together with the Dutch universities of Nijenrode and Groningen and the Economic Institute of Boulder attached to the University of Colorado. He also has a bachelor’s degree in Corporate Communication and Journalism from the Hogeschool Windesheim in the Netherlands.

As our lead in Loyalty Marketing & Business Development, Charis leads and is responsible for the loyalty, creative content, campaigns, business development, and the marketing and branding strategy for Profound moonshots.

Charis comes to Profound with a background in loyalty, customer data, project management, digital marketing, and eCommerce. Her academic background includes a bachelor’s degree in Business Administration and a master’s degree in Marketing Management from the Erasmus University Rotterdam and the RSM Erasmus University Rotterdam, respectively. Upon her return to Curaçao, she joined the loyalty program company, Fun Miles, where she became a member of the management team and helped set up the company’s Data Services Department. She has also held senior positions at major telecom companies in both Curaçao and the Netherlands. In addition to her work with us, she also owns her own eCommerce company, of which the crowning achievement thus far was the construction and management of Goisco.com, the first online grocery store in Curaçao, owned by one of the island’s largest supermarkets. In her spare time, Charis enjoys spending quality time with family and friends, dancing with her three sons, getting creative with DIY projects, event planning, traveling, listening to podcasts, and working on local business start-ups.

Tim has been working as a Business Solution Specialist at Profound since April of 2018 and he focuses on helping companies in the region reach their commercial goals utilizing the digital landscape. He was born in the Netherlands and lived there until the beginning of 2018, when his love for the island life brought him to Curaçao at the beginning of that year.

Tim studied Commercial Affairs at the Rotterdam University of Applied Sciences. After his study, he worked for ten years in Sport Management, focusing on Account Management and Sales for sporting events. His interests include diving and beach tennis.

As Profound’s other Business Solution Specialist, Younes is responsible for planning, implementing, and managing our overall commercial activities, strategic partnership development, and overall business development. In addition, he establishes strategies for and assists (prospective) clients in finding digital solutions for their business needs and converts these solutions into paid services/products.

Born and raised in Antwerp, Belgium, Younes attended Karel de Grote University in his hometown, where he majored in International Entrepreneurship. After successfully completing his studies, he assisted the launch of a new supermarket and later went on to work for the company that produces the world-renowned Belgian mayonnaise. And before coming to work for Profound, Younes worked for a company that offers scientific software and IT consultancy for scientists, universities, and governmental organizations. His interests include hiking, swimming, martial arts, shooting, and traveling whenever he can.

As a Researcher and Organizational Transformation Specialist, Yeda is charged with researching all facets of the cultures, structures, markets, and industries of our client companies, with the aim of helping them establish their long-term objectives. She subsequently assists them in implementing the necessary changes to reach those objectives.

Yeda’s academic background includes a Bachelor of Science degree in Business Administration, with a major in International Business, and a Master of Science degree in Business Management, both obtained at the University of Curaçao. She comes to Profound with extensive relationship management and sales experience and project management expertise, which she gained working at several banks and firms on the island. In her spare time, she is a Crossfit and health enthusiast and enjoys spending time with family and friends.

Somesh serves the function of Director at Skenicash, a digital raffling agency with sweepstakes and a loyalty program in which consumers can win various prizes at the end of every month. As a creative digital company, Profound occasionally launches what we refer to as moonshot projects, which involve launching large new business ventures that appeal to a large mass of people, and Skenicash is one of those projects.

As the Director, Somesh is responsible for business development and operations in addition to his duties of managing the agency and ensuring that all parts of the organization are running smoothly. He also manages the company’s inventory and frequently leads brainstorming sessions on what new creative programs can be carried out to elevate the services of Skenicash to its consumers. He has a bachelor’s degree in Business and Economics and a master’s degree in Business Management, both obtained at the University of Curaçao. His interests include kickboxing and many other forms of martial arts.

As our lead in Loyalty Marketing & Business Development, Charis leads and is responsible for the loyalty, creative content, campaigns, business development, and the marketing and branding strategy for Profound moonshots.

Charis comes to Profound with a background in loyalty, customer data, project management, digital marketing, and eCommerce. Her academic background includes a bachelor’s degree in Business Administration and a master’s degree in Marketing Management from the Erasmus University Rotterdam and the RSM Erasmus University Rotterdam, respectively. Upon her return to Curaçao, she joined the loyalty program company, Fun Miles, where she became a member of the management team and helped set up the company’s Data Services Department. She has also held senior positions at major telecom companies in both Curaçao and the Netherlands. In addition to her work with us, she also owns her own eCommerce company, of which the crowning achievement thus far was the construction and management of Goisco.com, the first online grocery store in Curaçao, owned by one of the island’s largest supermarkets. In her spare time, Charis enjoys spending quality time with family and friends, dancing with her three sons, getting creative with DIY projects, event planning, traveling, listening to podcasts, and working on local business start-ups.

Dionne is the Operational Contributor at Skenicash. This entails assisting our Skenicash Head of Operations in all the operational activities of Skenicash, which includes doing copywriting and creating content planners for all its social media accounts. She also conducts the creative side of photoshoots with clients and sets up Skenicash’s monthly live streams in addition to conducting customer support.

She is currently studying Small Business & Retail Management at the University of the Dutch Caribbean and before joining the Profound team she worked in the Marketing department of Spotlight Productions and ran the social media accounts of Curaçao’s Minister of Social Development, Labor & Welfare, Hensley Koeiman. She is also an entrepreneur with her own business of handmade clothing, which she runs in her spare time.

As a Skenicash Customer Service Agent, Sharittée provides the customers of Skenicash with information about the company’s many features. In addition, she manages the registration of the winners of Skenicash’s raffles.

She has studied IT at the College of the Dutch Caribbean (CDC) and has also taken an online course in that field at Curaçao’s ABC Opleiding institution in conjunction with the Dirksen Opleidingen institute from the Netherlands. She enjoys listening to music, doing arts and crafts, being in nature, taking care of animals, and cooking.

As an operations officer at Skenicash, Desmond aids the Skenicash team in all technical aspects of Skenicash operations. This includes monitoring their scan systems and fixing the PI’s. In other words, he is the person who facilitates the in-store and street activities of Skenicash for public consumption. 

Desmond joins Skenicash with an academic background in ICT and with a passion for all things related to this field and technology. In his spare time, he enjoys sports and listening to music.