Boudino de Jong
Boudino (1988) moved to the Netherlands from his native Curaçao to attend the University of Groningen, where he obtained his Bachelor’s degree in International Business and Management and his Master’s degree in Strategic Innovation Management. He became a personal banking investment advisor at the Groningen branch of the Dutch multinational banking corporation ING group. He subsequently did an exchange at the University of Barcelona where he attended a workshop on Entrepreneurship and majored in European Integration, Economic Policy and Market Consumption Sociology.
Sometime after he resumed his studies in the Netherlands he founded and became the Managing Director of Profound. Throughout his stay in the Netherlands he kept close ties with Curaçao, becoming involved in two local enterprises: XGISO and Skempi. The latter is an online music streaming platform for independent artists worldwide, now an offshoot agency of Profound, and the former is a virtual logistic provider to retail and consumer markets, in which he was the CIO (Chief Innovation Officer). With his return to the island he continued to develop Profound into the marquee digital agency it is today.
Gino (1987) attended Erasmus University Rotterdam in the Netherlands where he obtained his Bachelor’s degree in International Business Management (2011) and immediately thereafter his Master’s degree in Strategic Management (2012), in which he graduated cum laude. His talent for leadership and ambitious mindset shined through as he climbed the corporate ladder at the Dutch asset management firm Robeco, going from sales agent (2009) to several management positions in a span of four years.
Gino was also the manager of a student building and the president of Kiva, a non-profit organization aimed at reconnecting Curaçaoan young professionals living abroad with Curaçao. In 2012 Gino returned to his native island where he worked as a senior consultant at Bearingpoint Caribbean and later as a commercial director at Extura (2016). He co-founded Profound’s offshoot agency Skempi with Boudino and has been a managing director at Profound since 2016.
Christy (1983) obtained a Master’s degree (2008) in Communication studies at the Radboud University Nijmegen (NL), specializing in corporate communication and public relations. Thereafter she attended the prestigious Royal Academy of Art in The Hague (NL), where she studied photography and obtained a Bachelor of Arts degree. While studying in The Hague she worked as a bid manager for Ajilon Nederland, one of the world’s top 4 providers of Human Resource services, where she handled bidding projects, taking care of commercial strategy, brand proposition and content creation.
In 2015 Christy returned to her native Curaçao, working for a broad array of clients as a communication and branding consultant. She helps organizations with content creation and advises on branding strategies and concept development. With a sharp eye for image creation and image impact, she knows how to finely balance the use of words and images to create well-defined brands that speak to customers.
Nico (1988) was born in Colombia and raised on the island of Curaçao. He studied at the College of the Dutch Caribbean were he obtained his degrees in System Administrator and Network Administrator. After graduating he started working at Lovers, a food and beverage company on the island, as an IT Assistant. A few years later he moved to a Dutch e-commerce company where he acquired the position of IT Coordinator. At this company he soon become an independent IT online consultant. In 2014 he moved back to Medellin, his native city, to explore new business opportunities. From there he mixed his two passions; music, for which he always had a passion since his early childhood, and the online industries.
In 2016 he returned to Curaçao and became one of the first members of the Profound team. As a Project Director, he supervises all the ongoing projects and assists the Project Managers in their activities and with certain clients he serves as a Project Manager himself. He also sits with all of the developers to streamline the technical strategies that will meet the clients’ demands.
Timothy’s (1995) function makes him responsible for all marketing activities and all events that Profound organizes together with its clients. He also checks and signs off on all creative aspects of the products that Profound delivers to its clients, which includes all matters concerning branding, graphic design and audiovisual features, making sure they align with the clients’ wishes.
He studied Engineering, Human Resources and Business Administration with a focus on marketing at the University of Curaçao and the Inter-Continental University of the Caribbean. He started his career working at Profound and his interests include everything that revolves around building and engineering and cars and interacting with new people and cultures.
Somesh (1995) is Head of Operations at Skenicash, a digital raffling agency with sweepstakes and a loyalty program in which consumers can win various prizes at the end of every month. As a creative digital company, Profound occasionally launches what we refer to as moonshot projects, which involve launching large new business ventures that appeal to a large mass of people and Skenicash is one of those projects.
Somesh’s function makes him responsible for managing the agency and ensuring that all parts of the organization are running smoothly. He also frequently brainstorms on what new creative programs can be carried out and keeps track of what materials can be sourced from abroad. He has a Bachelor’s degree in Business and Economics from the University of Curaçao and is currently doing his Masters in Business Management there. His interests include kickboxing and many other forms of martial arts.
As our Chief Customer Officer, Clifton (1966) oversees Profound’s marketing and customer experience activities. He also supervises our activities with regards to assisting businesses in optimizing their customer experience management.
Clifton joins Profound with over 20 years of experience in senior management positions in economy-related areas. This includes senior positions in management, commerce, marketing & branding, communication and customer experience management. He has worked in the fields of Hospitality & Tourism, Aviation, Airport & Airlift business development, Banking, Oil Refinery, Health Care and Consultancy. Clifton has a Master’s degree in Business Administration (Major in Management, Minor in finance) from the University of the Netherlands Antilles (a combined Master’s program with the Curaçao Institute for Social Economic Studies, together with the Dutch Universities of Nijenrode and Groningen and the Economic Institute of Boulder attached to the University of Colorado). He also has a Bachelor’s degree in Corporate Communication and Journalism from the Hogeschool Windesheim in the Netherlands.
Katiana’s (1989) functions entail keeping track of and assessing all financial transactions and records and handling all matters of personnel. In addition to this she is also spearheading a new endeavor for Profound which will soon be the creation of an affiliate trust company. She studied business economics at the Vrije Universiteit Amsterdam and obtained her degree in Business Administration at the University of Curaçao.
Before working at Profound she had worked for a year at the Chinese consulate in Curaçao as an assistant to the Consul General and for four years at a small trust company on the island where she ran all of their daily activities. Her interests are primarily spending time with family and friends.
Jennifer van Leeuwen
As a Researcher & Organizational Transformation Specialist, Jennifer (1984) is charged with researching all facets of the structures, markets and industries of our client companies, with the aim of helping them establish their long-term objectives. She subsequently assists them in implementing the necessary changes to comply with those objectives.
She obtained her degree in Business Administration from the Hogeschool Rotterdam in the Netherlands and soon after her study she worked as a research analyst at the USP marketing consultancy firm, also in Rotterdam. She then worked as a project coordinator and manager for several governmental projects and programs in Curaçao. She subsequently launched her own project support and management firm with which she continued to lend her project management services for governmental initiatives. She enjoys hiking, swimming, travelling and spending time with her son.
Camilla Nunes Cruz
Camilla’s (1996) primary function at Profound is as Project Manager. This entails coordinating with the development team and ensuring the timely completion of the company’s ongoing projects. She also engages in Account Management, running the interaction with clients and making sure the delivered products are top-of-the-line.
She is currently studying Entrepreneurship & Retail Management at De Haagse Hogeschool and her interests include spending time with friends and family, doing fitness and going to the beach.
Stephen’s (1993) duties as a Project Manager include coordinating with several team members to ensure that the demands of the client are met during the entire execution of different marketing and website projects. In addition to this he is charged with managing client relationships.
He is currently studying Business with a minor in Marketing at the Amsterdam School of International Business and before coming to work at Profound he served the function of Brand Ambassador at the Heineken company in Amsterdam. His hobbies include fishing, cycling and watching documentaries.
Tim (1987) was born in the Netherlands and lived there until the beginning of 2018. He studied commercial affairs at the Rotterdam University of Applied Sciences. After his study, he worked for ten years in sport management, focusing on account management and sales for sport events.
His love for the island life brought him to Curaçao in the beginning of 2018. Tim has been working as a Business Solution Specialist at Profound since April 2018 and focuses on helping companies in the region reach their commercial goals utilizing the digital landscape. His interests include diving and beach tennis.
As one of our project managers, Nikki (1989) is also in charge of collaborating with the development team and ensuring the timely completion and high-quality of our end products. And as an SEO specialist, she oversees the implementation of SEO tools in our online strategies for clients. Originally from the Netherlands, she has worked in the marketing department of the Tropenmuseum in Amsterdam and has also done an internship at a variety of other museums in the country, including the Hermitage in Amsterdam and the National Museum of Antiquities in Leiden.
Following her move to Curaçao in 2016, she joined the founding team of the island’s Children’s Museum. Once it opened its doors in December 2017 she served the institution in the capacity of marketing and events coordinator before joining Profound in 2019. Nikki has a Bachelor’s degree in Archaeology from the Leiden University and a Master’s degree in Museology from the University of Amsterdam. Her interests include cooking a variety of dishes, spending time with and eating out with friends and exploring new places.
Gerson Eleonora (1987) has a passion for writing, whether it be short stories, poems or a novel. He studied a double major of English Linguistics and Spanish at the VU University Amsterdam in the Netherlands and has a certificate from two courses in Creative Writing he attended at Emory University in Atlanta, Georgia, further refining his writing quality.
In 2016 he became a content writer at Profound, where his writing expertise contributed to the company’s excellence. He writes, translates and edits content for many of the online services Profound provides its clients. He also contributes blog articles about innovations in the digital landscape and he has supplied music articles for their offshoot agency Skempi.
Dionne (1996) is the Operational Contributor and Facility Manager at Profound. The former entails assisting our Skenicash Head of Operations in all the operational activities of Skenicash, which includes doing copywriting for all its Social Media accounts. The latter entails managing the Profound team’s logistical demands at the office.
She is currently studying Small Business & Retail Management at the University of the Dutch Caribbean and before joining the Profound team she worked in the marketing department of Spotlight Productions and ran the Social Media accounts of Curaçao’s minister of Social Development, Labor & Welfare Hensley Koeiman. Her interests include entrepreneurship and innovation.
He is currently broadening his knowledge of Node.js, Angular and React. In addition to his main tasks as a programmer, Noah has also been overseeing numerous projects as a Project Manager.
Fazir (1997) is primarily a graphic designer at Profound and also assists the team in the marketing department as he runs the Social Media accounts of Skenicash and EY Curaçao, a client of Profound. He also manages and coordinates all the content on the website of the newspaper Extra Bonaire, another client of the company.
He is currently studying Marketing Management at the University of Curaçao and has just finished his third year. His interests include gaming, going out with friends and graphic designing.
Karl-Heinz’s (1997) main function at the company encompasses online marketing which entails running the social media of certain client companies and assisting with those of others. He is also adept at graphic design and occasionally lends this talent to projects where needed.
Additionally, he assists with customer support for Skenicash, content management for Skempi and content upload for the website of the newspaper Extra Bonaire, a client of Profound. He is currently studying International Business at the University of Curaçao. His interests include dancing, gaming and karate.
Jeff (1996) is Profound’s Junior Marketer, charged with contributing to the social media accounts of several of our clients and managing the social media accounts of Profound and Skempi. He is also adept at video editing and is in charge of Profound’s upcoming video series “One Minute Innovations”.
He studied IT at Frater Aurelio SBO and subsequently spent two years working in e-sports in Mexico, representing the Latin American region. He founded his own e-sports company for which he also did a lot of content creation, leading all of their graphic design and video design campaigns, among other things. He plans on continuing to hone these talents at Profound and his interests include video gaming, fishing, boat trips, billiards and travel.
As a marketing coordinator, Kenneth (1999) coordinates the activities of Profound’s creative and social media team, managing the marketing efforts and activities for several clients and makes sure the deadlines are met. He thus always has an extra sharp eye on content and designs. Aside from his duties in marketing he also does some graphic designing and copywriting.
He is currently studying International Business and Management at the University of Curaçao and Profound has formed the launch point of his professional career. His interests include gaming, swimming and running.
Lorenzo Dos Ramos
As Junior Web Developer & IT, Lorenzo (2000) is in charge of managing all things concerning IT for Profound and carrying out web development activities for the websites of our clients. He is currently studying Network Server Management at the College of the Dutch Caribbean in Curaçao. His interests include playing video games, helping out others and gaining knowledge on a wide range of topics.
As a Digital Design Contributor at Profound, Quincy (1992) has assisted on various projects in the fields of web design, web content and marketing. He has now transitioned into video editing and is currently managing our Skempi operations, which includes artist acquisition, content management and social media management. He is currently studying International Business & Management at the Rotterdam Business School, which is the international faculty of Hogeschool Rotterdam.
He has experience working six months in Barcelona for a startup in the field of Artificial Intelligence, where he carried out functions relating to Human Resources, Marketing and Digital Marketing, SEO and Google Analytics, eventually serving as Team Manager. Additionally, he also did Webcast Management for an IT company in the Netherlands for three years, and Database Management for the dutch Heart Foundation for a duration of four months. He has a real passion for everything related to music and is also a DJ.
Mahesh (1984) is the Merchant Relations Specialist for our offshoot agency Skenicash. This entails ensuring that the partner companies of Skenicash are tended to and managing the relationship and communication between them and Skenicash, seeing to it that the partnership continues to operate at a professional level. He has a degree in International Business from the University of Curaçao. During this time he also won a local Financial Market (Stock trading) competition, which led him to compete internationally at the NYSE in Amsterdam.
Before joining Skenicash, he had worked for 12 years at Boolchand’s Digital World in Curaçao, where he worked his way up to Store Supervisor. His interests include music and motorsports and in his free time he sings in a local Rock band.
As a graphic designer, Kevin (1990) is involved in making creative color pallets for websites, logos and anything that has to do with graphic designing for our clients. He attended the SAE (School of Audio Engineering) Institute in Amsterdam, where he studied graphic and character designing with the ambition to become a game designer. He also attended the IBB (Instituto Buena Bista), which is an art school in Curaçao, and followed courses in graphic and character designing at the ROC (Regionale Opleidingscentrum, in English: Regional Training Center) in Amsterdam.
Kevin has worked as a desktop publisher and graphic designer at Repro Drukkerij and as a graphic designer at KiTaTin Media, both in Curaçao. He enjoys photo manipulation, adding artistic elements to images, and dabbles in creating animations. His hobbies include drawing, gaming, painting creative artworks, playing board games, collecting trading cards and exercising.
Carl van Goens
Carl’s (1991) activities as a Web Developer involve activities relating to the technical aspects of building websites for our various clients. He has a degree in ICT and System Administration from the Frater Aurelio SBO in Curaçao.
He has had successful internships at the Curaçao office of the Amicorp Group as well as the art institute Instituto Buena Bista and he operated his own web development company for 8 years. His interests include playing video games, watching tv shows and everything that has to do with clean energy.
As the Skenicash Operational Technician, Nathaniel (1997) is charged with activities such as tending to Skenicash servers, handing out flyers, going on meal runs for the team and handling bank transactions. He is currently studying Commercial Banking and Insurance at the Frater Aurelio SBO in Curaçao.
He used to be employed working in the warehouse of a store and his hobbies include swimming, playing soccer and playing video games on the Playstation console.
As a Skenicash Customer Service Agent Sharittée (1990) provides the customers of Skenicash with information about the company’s many features. In addition, she manages the registration of the winners of Skenicash’s raffles.
She has studied IT at the College of the Dutch Caribbean (CDC) and has also taken an online course in that field at Curaçao’s ABC opleiding, in conjunction with the Dirksen Opleidingen institute from the Netherlands. She enjoys listening to music, doing arts and crafts, being in nature, taking care of animals and cooking.
Karan (1988) has a Bachelor’s degree in Engineering from India’s Saurashtra University with a specialization in Information Technology and a Master’s degree in Business Administration from the University of Wales. As our App Development Lead, he manages our website and mobile app projects.
He has occupied similar positions at Taylored Analytics and NSquareIT Digital Agency and his interests include exploring new business opportunities, acquisitions, travelling, cricket, soccer and music.
As a Graphic Designer at Profound, Jayshree (1996) is one of the designers that creates a variety of designs that we deliver to clients. She is proficient in designing software like Adobe Photoshop, Adobe Illustrator, Adobe InDesign, Adobe XD, and CorelDRAW. During her leisure time she is also trying her hand at WordPress and other CMS.
Jayshree has a Bachelor’s degree in Information Technology from the Gujarat Technological University. Her interests include spending time with family and friends, graphic designing, making creative things using waste and watching movies.
Shahid has a Master’s degree from the Makhanlal Chaturvedy National University of Journalism and Communications. He enjoys watching informative videos and movies and his interests also include travelling and poetry.
He has a Bachelor’s degree from the North Gujarat University. His interests include web development, traveling and going out with friends and family.
He has a Bachelor’s degree in Computer Applications from the University of Ganpat and Master’s degree in Master of Computer Applications from the Gujarat Technological University. His interests include web development, graphics designing, traveling and going out with friends.
Palak (1994) is Profound’s Senior SEO Executive and is a professional SEO expert with two and a half years’ experience in her field. She is very proficient in her field and provides the best results by supplying the right content in the right places with various On page and Off page activities which helps our client companies obtain high rankings and business growth.
She graduated with honours from Gujarat Technological University with a Bachelor’s degree in Information Technology. Her interests include dancing, spending time with family and exploring new places.