About Profound

Boudino moved to the Netherlands from his native Curaçao to attend the University of Groningen, where he obtained his bachelor’s degree in International Business and his master’s degree in Business Administration – Strategic Innovation Management. He became a Personal Banking Investment Advisor at the Groningen branch of the Dutch multinational banking corporation ING Group. He subsequently did an exchange at the University of Barcelona, where he attended a workshop on Entrepreneurship and majored in European Integration, Economic Policy, and Market Consumption Sociology.

Sometime after he resumed his studies in the Netherlands, he founded and became the Managing Director of Profound in 2012. Throughout his stay in the Netherlands, he kept close ties with the Caribbean, becoming involved in two enterprises: Don Caribe and Skempi. The latter is an online music streaming platform for independent artists worldwide, now an offshoot agency of Profound, and the former is a virtual logistics provider to retail and consumer markets, in which he was the CIO (Chief Innovation Officer). With his return to the island in 2015, he continued to develop Profound into the marquee digital agency it is today, rolling out several new innovative platforms such as the widely successful loyalty program Skenicash and further specializing in FinTech to bring about disruptive innovations in the financial sector.

Gino co-founded Profound’s offshoot agency Skempi with Boudino and has been a Managing Director at Profound since 2016. He has been a key factor in the agency’s immense growth and subsequent entrance into international markets in the ensuing years, providing a helicopter view on the different activities to optimize its services. He has also played a pivotal role in elevating the agency’s organizational culture, having launched a series of intellectually stimulating courses under an initiative titled Profound Academy. These courses help sharpen the mental capacity of Profound employees, which subsequently elevates their work performance.

Gino attended Erasmus University Rotterdam in the Netherlands, where he obtained his bachelor’s degree in International Business Management and immediately thereafter his master’s degree in Strategic Management, in which he graduated cum laude. His talent for leadership and ambitious mindset shined through as he climbed the corporate ladder at the Dutch asset management firm Robeco, going from sales agent to several management positions in a span of four years. In 2012 Gino returned to his native island Curaçao, where he worked as a Senior Consultant at Bearingpoint Caribbean and later as Commercial Director at Extura (2016).

As the Managing Director of Profound Aruba, Xena leads a team of multi-disciplinary creative professionals who implement trajectories of digital transformation that focus on web development, online marketing, and creative works for businesses in Aruba and other countries in the Caribbean region. In addition, she coordinates all of Profound’s business development and acquisition activities in Aruba.

Xena has a background in Communication and Strategy, with a bachelor’s degree in International Communication Management and a master’s degree in Imagineering (business and social innovation through creative storytelling), obtained at the Hogeschool INHolland & NHTV in the Netherlands. Soon after concluding her studies, she moved back to Aruba and quickly became involved in the development of strategic directions and organizational transformation processes for various governmental and non-governmental entities. She is highly motivated to continue her work to change the communication, design, and business community on both the local and regional levels through storytelling and innovation.