Mi t’ei djis tira un bista: turning a look Into loyalty
Results
From “just looking” to leaving with full hands.
Everyone walks in “just to look.” Nobody leaves empty-handed. We built Van Den Tweel a Papiamentu-first campaign around that truth, shifting it from “the European store” to the island’s everyday choice.
Papiamentu
Lead language, on purpose
3 films
One per audience
Omni-channel
In-store, social, web, display
Perception
From “European store” to everyone’s store
The Challenge
A great store with the wrong reputation.
Renovated on the inside, misread on the outside
New café, new checkouts, a refreshed produce section the store had levelled up. But perception lagged behind the renovation, and a fresh space alone doesn’t change an old reputation.
“The European store” label was costing customers
Van Den Tweel read as a premium pick for tourists, not the weekly shop for locals. The job was to shift it from “expensive European” to smart quality with real value for everyone on the island.
More than traffic, a change of mind
The brief wasn’t only to lift store visits, frequency and spend. It was to change what people believe before they ever walk through the doors.
The Process
Speak local, and mean it.
Papiamentu took the lead, on purpose
Instead of defaulting to English, we made Papiamentu the campaign’s main language. One choice that instantly made the store feel closer, more familiar, and unmistakably of the island.
A concept everyone already lives
We built it around a moment every local knows: walking in “just to look” and leaving with your hands full. That truth became the tagline: “Mi t’ei djis tira un bista.”
Everywhere, all at once
We shot photo and video in the Zeelandia store and produced three commercials, each with its own audience and goal. Older shoppers, young professionals and families, and one for the whole island, fronted by Churandy Martina walking in to “just take a look” and leaving with a full cart.
The Solution
A store that finally sounds like the island.
A campaign you can’t miss
The work is live and highly visible: in-store materials, social, web banners and display ads, all carrying one recognisable line and one clear shift in tone. The change of language is the part that stands out most.
A familiar face making it everyone’s store
With Churandy Martina across the store and every channel, the message lands: Van Den Tweel isn’t for European tourists but for everyone on the island who values quality at a smart price.
Built to turn a look into loyalty
From shoot to channels, every asset points the same way: from curiosity, to trial, to trust. The results will follow, but the perception shift is already in motion.
Let's build something that actually works
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