Media Kit
This page provides one organized space to partners, suppliers and team members for the Profound brand. Download our logos, colors, typography, imagery and usage guidelines so every touchpoint stays on-brand. We built this so the brand stays sharp and consistent wherever it travels, without anyone having to chase down the latest version.
Main Logo
The "{" represents structure, connection, and expansion: where technology and creativity meet to turn ideas into impact.
Logo: Color Versions
These color versions adapt to context while preserving integrity. High contrast, balanced tones, and intentional whitespace keep the mark sharp and powerful.
Logo: Versions
Negative on primary background
Positive on primary background
Positive on B/W
Grayscale
Positive on complementary background
Negative on photography
Designed for every context. Each version balances clarity and impact across backgrounds, photography, and grayscale applications.
Don'ts
Do not stretch
Do not recolor
Do not rotate
Do not add effects
Do not distort, recolor, rotate, or alter the logo. Consistency protects recognition and preserves the integrity of the brand.
Core Color Palette
Highlighter Yellow
Pantone: 388 C
HEX #d9ff05
C20 M0 Y100 K0
R217 G256 B5
Yuana Green
Pantone: 375 C
HEX #8fe105
C43 M0 Y100 K0
R159 G209 B5
Amethyst
Pantone: 2725 C
HEX #5d43cc
C75 M78 Y0 K0
R93 G57 B204
Deep Sea Blue
Pantone: 274 C
HEX #1d114d
C100 M100 Y32 K42
R29 G17 B77
A bold, high-contrast palette that balances depth and energy: anchored in blue and purple, activated by vibrant green and yellow.
Expanded Color Palette
Supporting tones expand creative range, enabling balance, hierarchy, and expressive compositions without losing cohesion.
Typography
- Slim
- Neutral
- Median Mono
- Bulky Mono
PolySans delivers clarity and personality. Its balanced weights support hierarchy, legibility, and a confident, modern voice.
Container Shapes
Derived from the "{", these container shapes frame content with intention, creating structure, contrast, and visual continuity.