The taste of Curaçao.
Results
A voice you can taste
Mondi stopped competing on sunsets and started standing on its own attitude. The brand now speaks with a tone that feels unmistakably Curaçaoan and unmistakably confident.
360°
Full brand campaign
Hidden gem
Distinctive positioning
Bold + calm
Cheeky, laid-back voice
Full foundation
Values, tone and visuals
Challenge
Same beach, room to stand out.
Same beach, same formula
Curaçao has no shortage of beach clubs built around sun, sea, cocktails, happy hours and sunsets. Mondi needed to offer something with a little more substance.
Modern Curaçao
The opportunity was to create a place that feels contemporary and stylish while remaining deeply connected to the island and its culture.
Finding the difference
We needed to define what Mondi could uniquely offer to both locals and modern travelers, and turn that difference into a brand people could recognize and desire.
Process
Audience, foundation, attitude.
Defining the audience
We identified Mondi's key audiences and explored the value the brand could bring to each of them.
Building the foundation
From there, we developed a new brand foundation covering positioning, values, tone of voice and visual guidelines.
Giving it attitude
The strategic idea became clear: Mondi is where contemporary lifestyle meets the local soul of Curaçao. Relaxed luxury, Caribbean flavors, extraordinary people and stylish evenings.
Solution
A brand with a voice you can taste.
The hidden gem
We positioned Mondi as the hidden gem of Curaçao, creating a distinctive space for people who do not want everything, but want the best.
A bold invitation
The 360° campaign was built around one thought: You can go anywhere. But you can't experience Curaçao anywhere else like you can at Mondi.
Laid-back, with attitude
The campaign combines a bold and cheeky tone with a relaxed Caribbean spirit. Confident, stylish and never trying too hard. Just enough attitude to stand out.
Let's build what your ambition demands
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