One island. One place to book it all.
Results
One brand, one booking
Three operators became one recognizable name. Visitors to Curaçao now have a single place to discover, compare and book, and the group has a platform ready to scale.
1 brand
Three operators unified
MVP
Built with Agile
Discover + book
One unified flow
Ready to scale
Room for new operators
Challenge
Three operators, one clear direction.
Three operators, one opportunity
Mermaid, Miss Ann and Irie Tours joined forces to create the Klein Toerisme Groep. The challenge was to bring their combined strength together without losing the character of each operator.
A fragmented experience
Visitors to Curaçao were faced with countless tours, booking sites and competing platforms. Finding the right experience could feel like an experience in itself.
One clear destination
The ambition was to create one independent brand and platform where visitors could discover, compare and book island experiences in one place.
Process
From a name to a brand to a platform.
Finding the name
Before creating the identity, we explored different naming directions. The answer was Isluno, combining "Isl" for island and "uno" for one.
Building the identity
The name became the foundation for a modern brand that feels connected to Curaçao while giving the different operators room to exist within one ecosystem.
Turning the idea digital
Once the identity was established, we moved into the development of the Minimum Viable Product using an Agile approach and iterative development.
Solution
One place to discover and book.
One brand
Isluno gives the group a clear and independent identity, bringing multiple operators together under one recognizable name.
One experience
The visual identity turns the name itself into part of the experience, incorporating subtle references to the activities and adventures available on the platform.
One place to explore
The MVP brings discovery and booking together, creating a simpler way for visitors to find their next Curaçao experience.
Let's build what your ambition demands
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