Home

News & Insights

Curaçao’s Historic World Cup Run: What The Island Can Learn From Croatia To Capitalize On It

Curaçao’s Historic World Cup Run: What The Island Can Learn From Croatia To Capitalize On It

by Gerson Eleonora

This past weekend, the 2026 FIFA World Cup delivered a series of dramatic comeback stories that captivated audiences around the world. From Iran’s Alireza Beiranvand’s resistance to the barrage of Belgian assaults on the Iranian goal post to Egypt’s roaring comeback win against New Zealand to Cape Verde’s continued defiance of the odds as it stunned Uruguay to a 2-2 draw. And our tiny island nation stood shoulder to shoulder next to these giant global headlines with one of its own: Curaçao’s national squad shackled the heavy favorite Ecuador to a 0-0 draw in its Saturday match after conceding 7 goals to Germany in its World Cup debut on June 14th.

The story of Eloy Room’s 15-save heroics during the Ecuador match has become the stuff of legend, breaking (not tying) the FIFA World Cup record for most saves in a 90-minute match that did not go into extra time. And despite being 1 shy of the overall match record of 16 saves by American goalkeeper Tim Howard, Room’s 15-clad performance is even more impressive when considering that Howard managed 4 of his 16 in extra time. A man of Curaçaoan heritage managed that feat, a feat that will go down in global history.

But this is not an Eloy Room fluff piece, at least not in the strictest sense. It is a piece examining the possible effects of his performance: Curaçao went viral around the world last year when it qualified for the FIFA World Cup, and ever since Saturday’s historic match, the island nation has once again painted the internet white, blue, and yellow. But last year, Curaçao’s mere presence at the World Cup made many perceive it as a novelty item. Last weekend, the defensive performance of Room and the other players on Curaçao’s national squad (their contributions must also be mentioned) announced to the world that the Caribbean island is a bona fide contender on the world’s biggest stage, not just a placeholder.

That is a major shift in conversation.

Last year, we drew a comparison to Anguilla when looking at the potential effects of the historic achievement of the island merely making it into the World Cup. But now that Curaçao has left an indelible mark on the tournament’s history as a legitimate footballing talent, we need to make another comparison. And for that we need look no further than Croatia, a nation that has parlayed its World Cup footballing achievements into an overhaul of its global image and massive economic gains.

But before we delve into how that Southern European nation accomplished this feat and what our island nation could learn from it, we need to take the modern-day context into account. So, let us first place into numbers the explosive virality of Curaçao in online spaces around the world following its spectacular 0-0 draw against Ecuador.

Curaçao goes viral around the world again

Arguably since its debut against Germany, Curaçao has become one of the most beloved stories at the World Cup for the heart and passion of its players and fans. But now that the island has achieved a historic group point in the tournament against all expectations on the back of a spectacular goalkeeping performance, many have now drawn a comparison between its enchanting tale and that of Cape Verde’s Cinderella story, another Creole-speaking island nation hitherto unknown to much of the globe that has now captured the hearts of many.

But let us now quantify Curaçao’s virality.

Curaçao reached a peak in mentions and it goes without saying that Eloy Room’s historic goalkeeping dominated that conversation. Thanks to coverage spanning major outlets like BBC, the New York Times, CNN Brasil, ESPN, The Hindu, and Al Jazeera and many viral social media posts, Room’s performance attracted no less than 1,900 mentions and a reach of 44.9 million online users in the 24 hours following the Ecuador match.


And while we’re on the subject, Curaçao has been a viral topic since its debut against Germany, not just since this past weekend. TikTok, in particular, has been a major catalyst. Several TikTok creator accounts with modest follower counts have seen their viewership of Curaçao-related content skyrocket to the millions. The case of the TikTok account secretpage001 is particularly telling: this page stood at 2.1k followers at the time of publishing a viral video comparing the reaction of Curaçao fans to Curaçao’s 7-1 defeat against Germany to that of Brazilians when Brazil suffered the same fate in 2014. That video organically shot up to 13.1 million views. Several other TikTok creator accounts like hottrendvibe experienced this same Curaçao-effect in the TikTok algorithm; relatively small number of followers, massive amount of views thanks to a Curaçao mention (in the case of hottrendvibe, a video mentioning Curaçao reached 3.8 million views).

The snowball-effect of Curaçao’s footballing story has also been very palpable. Travel and lifestyle topics related to the island also reached 23.6 million online visitors since Curaçao’s World Cup debut, which is 30.62% of all reach for online topics related to the island.

And naturally, Curaçao’s stunner against Ecuador did not escape the ever-watchful eye of Google’s search engine landscape either. Some Google Trends snapshots bring this into focus. And just a refresher on what the numbers mean: the Google Trends numbers shown represent relative search interest. A value of 100 indicates the moment when the search term reached its highest popularity within the selected region and time period. All other values are scaled proportionally. For example, 50 means the term was half as popular as at its peak, while 0 means there was not enough search volume to register.

And interest in Curaçao reached a fever pitch following Saturday’s match, as seen below:

So what is Croatia’s story and how does it relate to Curaçao?

To answer that question, we need to go back twenty eight years to a surprisingly oft-overlooked entry in FIFA World Cup lore. Twenty eight years ago, Croatia made its debut at the 1998 World Cup and they placed third at that year’s tournament. That was a massive accomplishment: in their first-ever appearance on the world’s greatest sporting stage, a relatively small country then known to much of the world as a war-ravaged nation managed to finish the tournament as the third-most elite footballing nation on the planet. To be fair, their football prowess did generate global curiosity towards Croatia, but its effects on the country’s economic reality remained underwhelming. In fact, until the 2018 World Cup, in which Croatia finally returned to the World Cup and made it all the way to the finals, only 35% of people globally knew about the Balkan country.

So, why did it not capitalize on its initial global celebrity courtesy of its sporting excellence in 1998? Why did it fall back into obscurity and remain there for 20 years? The answer: War. Just as the World Cup buzz was set to take Croatia’s economic fortunes to new heights, the Kosovo War broke out, bringing massive instability to the region right on Croatia’s doorstep. Although the two countries involved in the skirmish, Kosovo and Serbia, did not share a direct border with Croatia, its fate was sealed. Tourists were very hesitant to visit. And it must not be discounted that Croatia itself had just been through a 4-year civil war that had just ended in 1995, only 3 years before the 1998 World Cup. This all took a toll on its ability to ride its football fame into economic salvation; there wasn’t enough infrastructure available to support efforts to build a robust tourism industry that could accommodate international attention.

But Croatia’s 2018 and 2022 World Cup runs might very well be the world’s most monumental proof that good things come to those who wait. Unencumbered by the difficulties of war, Croatia went full throttle promoting the country’s charm and beauty to an international audience; 7 months before the kickoff of the 2018 World Cup, the Croatian National Tourist Board released a promotional video in which the players of its national team introduced their hometowns. This video spread like wildfire on social media platforms around the globe. Croatia was already in the public eye before the tournament even started (sound familiar?), and its national team’s appearance in the finals cemented their impact on the country’s now war-free economy.

Remember before when I mentioned that only 35% of people globally knew about Croatia before the ball started rolling at the Cup in 2018? By the end of the tournament that figure had doubled to 70%. And during the World Cup period, visits to the Croatian National Tourist Board’s increased by 250%, and the country was mentioned more than 60 billion times across global online platforms.

And did all this exposure pay off? The answer is a resounding yes. In 2024, Croatia recorded 29.5 million total tourist arrivals, the highest the country has ever recorded, and by 2025, tourism accounted for 26.4% of the country’s GDP, the highest share of any EU member state.



So, what can Curaçao learn from Croatia’s story to turn its virality into a prosperous reality?

In their first appearance at the World Cup, Croatia’s football squad put on an undeniably impressive performance. But though it remains to be seen how far Curaçao will advance in the tournament, its presence as a footballing nation has also become undeniable thanks to its successful duel with Ecuador. The historic 0-0 scoreline not only kept Curaçao’s World Cup dreams alive, it also won our Caribbean island overwhelming global sympathy and an even larger global fanbase (more than it had already gained since its Blue Wave-rific qualification for the tournament and since its debut against Germany). And here is where we can learn from Croatia’s self-admitted mistakes to capitalize on its World Cup fame and where we can see that we are already heading in the right direction.

Despite Croatia’s resulting tourism boom, there has been criticism that the country’s marketing team relied too heavily on letting organic online traction draw in arrivals. Analysts feel deliberate campaigns would have been more appropriate to drive the exposure to the bank. Curaçao is already making concerted efforts to not miss this opportunity; there were trade missions to Houston and Kansas City for talks on the island’s economic future earlier this month. Those were meetings in two host cities of the island’s World Cup matches that ran almost parallel with the matches themselves. All the island needs to do now is double down on those efforts.

And, even though the island’s infrastructure is not in its most optimal state to accommodate massive waves of international visitors, it is not a war-torn infrastructure, like Croatia’s was in 1998. The Croatian people showed remarkable resilience to rebuild and turn their global image around. But if we look at what we now know about the numbers of Curaçao’s economic growth over the past decade, so have the Curaçaoan people. Though, of course, in a different way within our geopolitical context.

And let us not forget the enormous boost Curaçao’s World Cup run is giving to the island’s people right this minute. A football player with roots from this island’s soil managed to put one through the net against Germany, a country of 81 million people and 4 World Cup titles. A football player with roots from this island’s soil managed to set a tournament record on the world’s biggest sporting stage.

And no less importantly, on the final matchday of the group stage of the tournament this coming Thursday, a whole team of players with roots from this island’s soil has placed Curaçao within reach of advancing to the next round. Before the tournament started, very few in the global community believed this would be possible in their wildest dreams. An underdog tale nearly identical to that of Cape Verde. So, win or lose, Curaçao is one of two island nations that have defied the odds in front of an audience of billions of people. That is a global legacy that is hard to erase.

Imagine where our roots will take us next once that knowledge completely settles into the way we look at our island and ourselves.

The world better watch out.

Share this article