So, what is an Instagram Reel?
An Instagram Reel is a way to create and discover short, entertaining videos on Instagram. It can be used for different reasons: information, fun, entertainment, business purposes, and so on. A reel is a vertical video with a frame size of 1080 x 1920 pixels that tells a short story.
How do you make a Reel?
You can record and edit a Reel on the Instagram app itself, or you can use any other filming gadget or video editing app you might have on your phone to create your video. Tip: Don’t forget to include sound, which is an important component in Reels, especially trending sounds. They can help your video reach more people, and that will also give you a boost in the algorithm.
Why are Reels so important nowadays?
Because of the new Instagram algorithm, Reels are gaining more popularity than photos. Instagram is not all about pictures anymore. It’s all about who has the most fun or the best Reel. So, in summary, Reels have now become useful Instagram tools to help you gain more followers.
The power of the Instagram Reel
The power of the Reel lies in its ability to attract and make an impact in a few seconds through sound and vision. Using a Reel increases the likelihood of people finding your content faster than using pictures, growing your reach remarkably faster than a picture nowadays.
Creating a Reel
To create a Reel, you need to pay attention to different factors.
- You need to have a clear idea of what type of video you want to create and the message you want to communicate.
- Select the videos or pictures that you want to use for the Reel.
- Check which songs are the most popular at the time you are making the Reel, or you can use any other sound you want.
- If you don’t have much time to work on your Reel, there are some creators who have added the templates they used to create their Reels. You can use those templates for the timing of your own Reel.
- When your video is done and you have added your caption, hashtags, and sound (if necessary), you are ready to post the Reel.
- When you are done posting, share it on your story so your followers can see that you have posted a new Reel, in case it does not appear on their feed.
While a Reel is not just about combining pictures or videos, it is no less important to use high-quality pictures or videos in it. That will be sure to attract people to your Reel, and they will further explore your page. If you don’t really have a specific purpose for your Reel but simply want to share something that happened to you, just post it. It’s not really a necessity to use all the things mentioned above. They are just little details that will add some extra spice to your Reel. But in all cases, make sure it is clear that you are having fun while making it.
Here at Profound, we are creating more Reels nowadays because we are a company that likes to evolve with technology and new trends in general. We use them to show our company culture and how amazing it is to work in the Caribbean.
How do you give your Reels an extra boost in the algorithm?
When you are going to post your Reel on Instagram, don’t forget to add hashtags. Hashtags help guide people to your Reel and help categorize it. By categorizing your Reel, people will find you easier when they are searching for a specific topic. Your Reels can be seen on the overview page, also known as the ‘For You’ page. People can see at least two Reels on the overview page, but nowadays you may see more Reels than other types of posts.
Recent Instagram updates
You can work together with someone else on any kind of post these days. “The power of working together” is another thing that can help you in your Instagram growth. When you work together on a post, it will appear on both Instagram pages even though it was actually posted separately. But the number of views, likes, and comments will be counted together.
Authored in collaboration with Elianthe-Marie Doran
