It pays to have an X-factor that makes your organization stand out in today’s competitive digital market. And to do that, you have to make investments. And what should be in your top three investment priorities? Good copywriting for your website.

Consider the following scenario: you go to the website of a company you found on Google. You notice the website’s sleek and professional design and think to yourself, “Wow, these guys must really know what they’re doing!” Then you take a closer look and examine the content. You see that the website copy is incoherent, uninformative, and simply poorly written. Are you still taking that company seriously and giving them your business?

Didn’t think so.

And this is one of the principal reasons why good web copy is critical for the success of your website and, by extension, your company. Yes, a professional-looking design is of essential importance too but this only gets you halfway there. Good copy takes you the rest of the way. Websites with engaging, informative, and useful information add enormous value to their companies’ reputations.

You need copywriting to attract visitors to your site, inform visitors, convince visitors to become customers, fill your site with readable content, and support your overall SEO strategy.

Let’s expound upon some of these points:

It attracts visitors to your website

Copywriting that is optimized for search engines is good copywriting. Your readers will find it engaging, friendly, purposeful, and worth sharing. If you’re seeing an increase in visitors, you’ve done something right with your content.

Convincing visitors to become customers

Visitors to your website should be encouraged to become clients. Any online marketing strategy, including website copy, has this as its ultimate objective.

The call to action (CTA) is a crucial part of that approach. This is the element of your material that persuades visitors to become customers and it is an important aspect of any writing on the internet. It advises readers what they should do when they’ve finished reading your page, increasing the likelihood that they’ll become clients.

While it may seem a little ridiculous to tell readers to become customers, CTAs are based on psychological principles and, as a result, they’re effective!

Supporting your overall SEO strategy

Copy improves your overall SEO strategy in addition to making your site more solid and dynamic. You can target as many keywords as you want with copywriting to ensure that search engines like Google send quality traffic to your website.

And let’s not forget to mention:

Good website copy highlights your brand’s strengths and values

The goal of website copywriting is to engage and persuade readers to conduct business with you, much as a copywriter’s objective is to develop original content for marketing and advertising to draw in readers.

Why should people pay attention to your brand or company? Why should they care what you have to say? Good website copy, when skillfully written, uses just the right words to answer these questions and convince readers of your company’s legitimacy with sincerity and authority.

So let’s get your website some great content!