Liz van de Laar

As Profound’s Creative Marketing Director, Liz is responsible for developing, planning, implementing, and managing the overall digital marketing strategies for all our clients. In addition, she is responsible for managing, guiding, and training graphic designers, digital marketers, and other marketing positions in the Creative Studio department.

Liz comes to Profound with a stellar career in creative management positions at several advertising and brand communication agencies in Curaçao. She also has previous experience working at a communication agency in Amsterdam, where she was in charge of coordinating graphic design, art direction, brand management, and all other elements of the design process, giving her a strong branding acumen. She has a decorated academic background as well, with a degree in Information Technology from the ICT Academie Utrecht, a bachelor’s degree in Graphic Design and Art Direction from the Grafisch Lyceum Amsterdam, a master’s degree in Design and Visual Communications, and a degree in Art Direction from the Junior Academy for Art Direction in Amsterdam.