Charis de Haseth

Charis oversees and is responsible for the business development, marketing and branding strategy, campaigns, creative content, and loyalty as our Strategic Marketing Director.

Charis comes to Profound with a background in loyalty, customer data, project management, digital marketing, and eCommerce. Her academic background includes a bachelor’s degree in Business Administration and a master’s degree in Marketing Management from the Erasmus University Rotterdam and the RSM Erasmus University Rotterdam, respectively. Upon her return to Curaçao, she joined the loyalty program company, Fun Miles, where she became a member of the management team and helped set up the company’s Data Services Department. She has also held senior positions at major telecom companies in both Curaçao and the Netherlands. In addition to her work with us, she also owns her own eCommerce company, of which the crowning achievement thus far was the construction and management of Goisco.com, the first online grocery store in Curaçao, owned by one of the island’s largest supermarkets. In her spare time, Charis enjoys spending time with her family and friends, dancing with her three sons, and getting creative with DIY projects. She also likes to travel, plan events, listen to podcasts, and work on local business start-ups.