Charis González-de Haseth

As our lead in Loyalty Marketing & Business Development, Charis leads and is responsible for the loyalty, creative content, campaigns, business development, and the marketing and branding strategy for Profound moonshots.

Charis comes to Profound with a background in loyalty, customer data, project management, digital marketing, and eCommerce. Her academic background includes a bachelor’s degree in Business Administration and a master’s degree in Marketing Management from the Erasmus University Rotterdam and the RSM Erasmus University Rotterdam, respectively. Upon her return to Curaçao, she joined the loyalty program company, Fun Miles, where she became a member of the management team and helped set up the company’s Data Services Department. She has also held senior positions at major telecom companies in both Curaçao and the Netherlands. In addition to her work with us, she also owns her own eCommerce company, of which the crowning achievement thus far was the construction and management of Goisco.com, the first online grocery store in Curaçao, owned by one of the island’s largest supermarkets. In her spare time, Charis enjoys spending quality time with family and friends, dancing with her three sons, getting creative with DIY projects, event planning, traveling, listening to podcasts, and working on local business start-ups.