How can graphic design be a game changer for your business?

Graphic design has been embedded in our system ever since we were kids. Graphics on TV, in books, or anywhere else caught our eye right away and we couldn’t take our eyes off them. Even as adults, most of us would rather watch a movie or a TV show than read a novel. Now, imagine having a website without any images or graphics. How would that feel to a potential customer? I would probably be bored out of my mind and lose interest very quickly. No one wants a cupcake without the sprinkles or the glitters, and a website without graphics is exactly that.

This blog will discuss and discover how graphic design can be a game changer for any business.

What does a graphic designer do?

Everywhere you look, there are graphics. From your cereal box to your can of dog food, graphic designers will combine the words you wish to communicate with carefully-chosen visual elements that will reinforce the message and create a connection with the customer. This includes advertisements, logos, brochures, gift cards, you name it. It all has to do with graphic design. 

Why is graphic design important?

In a way, graphic design is a way to communicate quickly and without words, and the better you communicate, the more likely you are to be successful. Graphic design can help you illustrate what you want to say in a way that is both clear and beautiful. 

It sets you apart 

Having visual graphics on your website can set you apart and make your business look more professional. It can also help you make a good first impression and can eventually have a positive impact on the way customers see what you are selling.

It helps your business stand out 

In today’s modern world, there are endless businesses and competitors out there, and it is important to stand out from the crowd. Let’s say, for example, there are two websites selling the same product. One website hasn’t updated its content (images, illustrations, flyers) in the last five years, and then there is the other website that is constantly updating its content and keeping up with the new trends. Which website do you think customers are more likely to visit and purchase from? The answer: probably the website that is always being updated and is following the latest trends. This is because good graphic design can make a website look more trustworthy, professional, and credible.

It helps you build an emotional connection   

Take a look at this graphic illustration. How does it make you feel? What story does it tell you? This graphic illustration is very simple, but at the same time, it tells a very strong story. The powerful mask over the depressed face says only one thing and this is the perfect example of creating a connection between you and your target audience. This is a graphic illustration that will make people stop scrolling and pay attention. Graphic illustrations like these are the bomb-drop graphic design that controls the emotions of the viewer.

What makes good graphic design?

We live in a world where you can do everything yourself. But will that cut it? Is that enough? Your business is unique, and the way you treat your customers should be too. A professional graphic designer will take the time to research and understand the uniqueness of your business and find a way to communicate that on your website, whether it’s an outstanding logo, illustrations, or flyers that really capture the essence of your company.

What are the main purposes of graphic design?

  • To get your idea out there – What message are you trying to convey to your customers? What are you trying to communicate? The majority of people might not want to read a complete text or product description, but they are more likely to pay attention to an image that can serve the same purpose.
  • To strengthen your brand – Think of a strong business that has a highly recognizable logo, like Nike or Starbucks. These businesses have strong graphic designs for their entire branding, from their logos to their fonts to their colors, you name it. The graphic designers of these brands understood the assignment when it came to creating a strong brand design. These businesses didn’t do a DIY project when it came to the branding of their company, they didn’t do it themselves. They got help, and as a result, they made something strong and solid.

A well graphic designed website

It is critical that your graphic designs reflect your brand’s identity. As an example, consider our own company, Profound. We are a creative group that operates in the Caribbean, so we create designs with vibrant colors that transport you to our sunny region. 

You can see this clearly in the work we did for the Now is the Time campaign in the Bahamas, seen here: Our aim was to give a complete measure of this campaign in the Bahamas, and, in my opinion, we nailed it.

Final thoughts

I believe that it is important to create a brand with exceptional graphic design, preferably done by a professional. Regardless of the size of your business, make sure that everything is synchronized and that it fits well together. After all, having something unique is what will set you apart.