Science

Trend 1: Video marketing

Digitization is making more and more online platforms like Youtube, Tiktok, Instagram, and Facebook popular. You probably recognize this when you are watching a video on Youtube and a video ad passes by. This is also called video marketing.

Research has shown that by using video marketing, you increase your brand awareness by 70%, get you 51% more traffic, and 34% more sales.

Video marketing is going to be the future of marketing activities.  Incorporating a video into your marketing strategy offers a huge opportunity to reach a wider audience, build trust, and get you exposure and engagement. The (potential) customer gets a better feeling for your brand and/or product, which shortens their step to purchase.

Trend 2: E-commerce marketing

The  COVID crisis started at the beginning of 2020, causing restrictions for many people. This has been a tipping point for the e-commerce market, which has grown by 27% from before the COVID-19 pandemic. Much more items were ordered online to meet people’s shopping needs.

E-commerce marketing will increase your online purchases. There are different forms of e-commerce marketing, but the best known is email marketing. By applying search engine optimization, you will rank higher in the search engine. Other examples are: Search Engine Advertising, Display Advertising, and Social Media Marketing.

Trend 3: Content marketing

27.000.000 different types of content are shared daily in the form of blogs, videos, or photos.  And 91% of B2B marketers use content marketing.

The more content you have as a business, the more likely you are to get more leads. If you blog consistently on your website, you will have over 97% more leads. If you post more than 15 blog articles per month, you will generate five times more visitors.

Customer loyalty can be enhanced through content marketing, but there is one essential foundation for this, and that is interesting content. 90% of customers find unique content valuable.

Content marketing is, therefore, important for you as a company to attract customers and ultimately retain them.

Trend 4: Personalization

Another trend in online marketing is personalization. This trend is aided by data collected about customers. You can see this through personalized ads on many websites.

But how is it possible that you get personalized ads? This is the result of accepting cookies. This keeps track of exactly where your interests lie and what you have searched for. As a social media user, you get a lot of incentives and content from personalized ads.

If you, as a company, don’t use personalized ads, you run the risk of spending a lot of time and money on advertising and getting little conversion.

87% of B2C marketers use email marketing, which is why it is one of the most used marketing tools to personalize. For example, you can send personalized offers on products that the customer has purchased in the past.

Trend 5: Social media content

The development of social media is fast. It started with Facebook and later came Instagram and Tiktok. Companies communicate with their (potential) customers via social media. The two most important changes in social media in the past year have been the following:

Reels
Instagram introduced reels on its platform. A reel is a short video where influencers/people can show their content or promote products or services.

Live streaming
You can adapt your marketing strategy to live streaming. For example, you can organize a webinar for both internal and external audiences. You can connect with others from a distance while still maintaining the interaction. Another option is to have a question-answer session with a business partner so that you can transfer information in a shared event. This is also why live streaming is becoming more and more popular.

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