In January of 2005, 273 cyclists started a 45-kilometer cycling journey where they were offered a warm reception and a rose and thus, the Ride for the Roses foundation in Curaçao was born. Since 2005, the Ride for the Roses foundation has committed itself to helping over 5000 cancer patients cope with the daily struggles they have to face and is dedicated to raising funds for them. The foundation focuses on the organization of sporting events to raise funds and bring awareness to this noble cause. But because of the pandemic and covid situation in the past few years, the annual events couldn’t happen, so Profound sought to give Ride for the Roses the online presence it needed to keep its mission alive.
Development projects
Objective
The Ride for the Roses foundation values giving new hope to those whose world shattered when they learned they had cancer. So, our objective here was to bring this value to life by re-banding their logo, creating marketing campaigns to raise awareness, and implementing a donation method that was easy and user-friendly. Hence, we aimed to build a new website with these features and that would capture the hearts of donors and bring even more attention to this beautiful cause.
Approach
We started by working together with the whole board of directors to rebrand the logo, discuss the new marketing approach, and create a new custom design that was modern and inspiring. We created an inspiring design that displays the foundation’s goals and noble cause. The design we created also included an online payment module to make it easier for people to donate to Ride for the Roses.
Result
The goal was to promote cancer awareness throughout Curaçao and work together to acquire new subscribers and more donors. We collaborated to create a social media presence for Ride for the Roses as well as a new and easy way for donors to make donations online. The new website we designed and developed, showcases all of the wonderful things that are being done to help these 5000 people, as well as the importance of cancer awareness. We gave hope to 5,000 people who were living in uncertainty and who couldn’t give up.
A new journey for the Ride for the Roses Foundation
A new journey for the Ride for the Roses Foundation
In January of 2005, 273 cyclists started a 45-kilometer cycling journey where they were offered a warm reception and a rose and thus, the Ride for the Roses foundation in Curaçao was born. Since 2005, the Ride for the Roses foundation has committed itself to helping over 5000 cancer patients cope with the daily struggles they have to face and is dedicated to raising funds for them.
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September 13, 2022
A powerful and modern vaccination campaign in The Bahamas
A powerful and modern vaccination campaign in The Bahamas
Now is the Time is a Bahamas-based collaboration between Profound and ONWRD Advisors , a digital solutions, communications, and design agency in Nassau. This was a campaign initiated in this Caribbean country to mobilize its residents to get vaccinated against COVID-19 in order to reduce infection rates.
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August 26, 2022
A colorful, modern, and professional rebranding for Tempo Caribbean
A colorful, modern, and professional rebranding for Tempo Caribbean
Tempo is the leading recruitment agency in the Dutch Caribbean, with offices in Curaçao, Aruba, Sint Maarten, and Bonaire. Tempo is the biggest recruitment agency in the Dutch Caribbean, with offices in Curaçao, Aruba, Sint Maarten, and Bonaire.
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A cutting-edge web presence for Pizza Hut Curaçao
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Pizza Hut is the world's largest pizza restaurant chain in terms of both its number of locations and the percentage of the market it controls. The Curaçao branch sought to improve its online experience with a new branding. They desired a more mobile-friendly website that could be utilized on a variety of PCs and mobile devices.
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M&P Investment
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M&P Investment is a Guyana-based construction firm operating at the forefront of Guyana’s construction industry. Among the services they offer are services in general construction, which includes the construction of roads, bridges, and other features of public infrastructure in Guyana, procurement, design, project management, and property management.
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Baoase Luxury Resort
Baoase Luxury Resort
A vibrant and passion driven luxury resort sharing the richness of its Balinese inheritance through a modern and outstanding online navigation.
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Central Bank of Curacao & Sint Maarten
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The Central Bank of Curaçao and Sint Maarten (CBCS) operates in an innovative, efficient, effective, and reliable manner and envisions to continue to exist as a state-of-the-art central bank that can be relied upon. We maintain their digital presence through a polished responsive website.
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Curaçao United
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As football on the island continues to grow in popularity FFK required a modern online presence to provide fans with centralized information and up-to-the-minute news. On the Curaçao United website, fans of Curaçao football can find the latest information on Curaçao football clubs, the national team, merchandise, and upcoming matches.
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Sea Aquarium Park
Sea Aquarium Park
Curaçao’s Sea Aquarium Park houses three world-renowned attractions: Curaçao Sea Aquarium, Dolphin Academy and Subsation Curaçao. Each of them are unique in the world due to their organic approach to interacting with marine life.
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August 13, 2021
Curaçao’s Fire Department
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Brandweer Curaçao, that is, Curaçao’s Fire Department, was officially established on the island in 1975.
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Profound is a digital innovation agency that helps companies become more successful in the digital world by offering a full spectrum of services in strategy, consulting, digital, technology and design.
