Profound takes the stage at the CHATA AI & Marketing Summit

Gino Jacobs and Boudino de Jong took the stage at the CHATA AI & Marketing Summit, where leaders from across the region gathered to explore the evolving role of technology in modern marketing.

In their keynote, “The Battle for Attention in Today’s Digital World – and How AI Is Rewriting the Rules of Engagement,” Gino and Boudino unpacked how marketing has shifted from emotion-driven storytelling to algorithm-driven precision – and what that means for brands looking to drive impact in this crowded digital world.

Their message was clear: In a landscape defined by data and automation, the brands that break through will be the ones that know how to blend emotional connection with technological intelligence. It’s not about choosing between human and machine, it’s about leveraging both to stay relevant and build long-term value.

At Profound, we thrive at the intersection of strategy, creativity, and innovation. We’re proud to have contributed to this timely conversation and grateful to CHATA for providing the platform to share insights that matter.

Interested in their story and what it might mean for your business? Contact us!