Frito-Lay Announces “Win Like Crazy” Campaign Winner!

Frito-Lay Pepsico has officially announced the winner of its “Win Like Crazy” campaign. During a festive reveal event in Willemstad, the lucky recipient of the grand prize – an impressive NAF 25,000 – was revealed!

The winner? A proud mother and daughter (see photo). Melainy, visibly surprised, shared her excitement:  “I’ve never won anything before. I never win! And now, NAF 25,000? Wow!”

This campaign is part of Frito-Lay’s larger “Win Like Crazy” initiatives, which have delighted numerous consumers in Curaçao with substantial cash prizes. For seven consecutive weeks, winners were rewarded with NAF 1,000 each week!  The campaign was further amplified by energetic in-store activations at local supermarkets, all designed to boost the visibility of Frito-Lay products and the promotion.  

Why “Win Like Crazy” by Frito-Lay?
The campaign was created to make snack moments even more special. With beloved snacks like Lay’s, Cheetos, and Doritos taking center stage, Frito-Lay continues to position itself as the go-to choice for flavorful and satisfying treats.  

By offering prizes that resonate with the desires of local consumers, Frito-Lay not only captures attention but also creates lasting memories. Congratulations to Melainy and her daughter – you truly experienced what it means to “Win Like Crazy”!  

About Frito-Lay’s “Win Like Crazy” Campaign
With a lively and approachable strategy, Frito-Lay Pepsico has worked to promote its brands in Curaçao. The campaign, developed by the creative agency Profound, blends fun, rewards, and the irresistible taste of Frito-Lay products to deliver a one-of-a-kind experience for consumers.  

Taste, play, and win with Frito-Lay – “Win Like Crazy”!