5 Social Media Strategies in 2025 That Skyrocketed Our Clients’ Engagement
You’re exposed to between 5,000 and 10,000 commercial messages daily. So is your audience. In this crowded digital world that’s overloaded with content, trying to grab your consumers’ attention just isn’t enough; you have to earn it.
At Profound, we refer to this as earned attention. The type of attention that can be won with content that can be achieved through relevance, timing, and genuine connection. Engagement is no longer about being the loudest in the feed; it’s about being the one worth listening to.
It’s about connecting with your audience. While more than half of the world uses social media platforms, and 90% of your audience engages with different brands on these platforms, not every brand breaks through.
Want to know 5 social media strategies in 2025 that skyrocketed our clients’ engagement?
1. Community-driven content
These are brands that focus on building communities with their brand meaning, involving their audience in input, comments, feedback, and reaction. From polls on stories to content created from follower input, the shift from broadcasting different posts to co-creating makes your audience feel valued.
2. Hyperlocal influencer collaborations
Let’s talk about nano influencers. Nano influencers are content creators with a follower count typically ranging from 1,000 to 10,000 followers. Thus, instead of relying on big-name influencers, we work with trusted local influencers. These influencers may have smaller audiences, but their engagement and community are highly engaged and influenced by them. That authenticity translated into stronger reach and conversions.
3. User-Generated Content (UGC)
Everybody knows about the power of word of mouth, and with user-generated content, it is no different. This content encourages followers to become creators, which enables your business to receive user-generated content from those who enjoy your products. This brings engagement and conversions.
4. Series-based storytelling
Storytelling has become very important recently. Businesses are realizing that getting up close and personal, sharing behind-the-scenes videos and stories, is what makes the business more personal and relatable. These formats are giving people a reason to come back and engage with your content, ultimately being part of your community.
5. Utilize an analytics-driven, AI-Powered strategy
In 2025, we continue to harness the power of advanced analytics and AI to fine-tune different aspects of our social media strategy. We make use of real-time data that shows us how we can optimize our clients’ content to align with the audience’s preferences.
Why These Social Media Strategies in 2025 Matter
These aren’t just trends they’re proven social media strategies for 2025 rooted in human behavior, platform mechanics, and your audience’s evolving expectations. By applying them, you move beyond competing for noise and start creating genuine, lasting connections.
Curious what these strategies could mean for your business?
At Profound, we help brands move with intention and grow with impact.