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Finding your real target market
Finding your real target market
Finding your real target market Before you can even consider starting a business, you have to think about who will use your product or service. The […]
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Date
August 17, 2023
Why do you need a branding strategy?
Why do you need a branding strategy?
Why do you need a branding strategy? A brand strategy’s purpose is to become memorable in the eyes of the customer so that they choose your […]
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Date
July 4, 2023
4 digital marketing courses you should follow in 2023
4 digital marketing courses you should follow in 2023
4 digital marketing courses you should follow in 2023 From advertisements in newspapers to billboards to television commercials to social media marketing, the marketing world has […]
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Date
June 13, 2023
Unleashing Panama’s digital potential: Profound and Digitude join forces!
Unleashing Panama’s digital potential: Profound and Digitude join forces!
Panama, the vibrant trade, logistics, and financial hub of Latin America, is on the verge of a digital revolution. Recognizing the immense possibilities that lie within […]
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Date
June 6, 2023
6 important elements you need to have for a high-converting landing page
6 important elements you need to have for a high-converting landing page
6 important elements you need to have for a high-converting landing page So, what is a landing page? When a potential customer is finally prepared to […]
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Date
May 30, 2023
The elements of a successful brand identity
The elements of a successful brand identity
Creating a brand identity that will put your company on the map requires dedication and determination. A brand’s identity can make or break it. So, having […]
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Date
May 16, 2023
4 ways to improve your website speed by optimizing your imagery
4 ways to improve your website speed by optimizing your imagery
A website isn’t only about looks, it’s also about functionality. One aspect of having a functional website that is often overlooked is speed. Today’s world is […]
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Date
May 2, 2023
The end of Google Analytics as we know it; how to migrate from Universal Analytics to Google Analytics 4 in just 10 steps
The end of Google Analytics as we know it; how to migrate from Universal Analytics to Google Analytics 4 in just 10 steps
The end of Google Analytics as we know it; how to migrate from Universal Analytics to Google Analytics 4 in just 10 steps The marketing world […]
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Date
April 18, 2023
Events in Google Analytics: What are they and should you use them?
Events in Google Analytics: What are they and should you use them?
Events in Google Analytics: What are they and should you use them? When you had just started using Google Analytics, it may have felt overwhelming. There […]
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Date
March 21, 2023
How can graphic design be a game changer for your business?
How can graphic design be a game changer for your business?
How can graphic design be a game changer for your business? Graphic design has been embedded in our system ever since we were kids. Graphics on […]
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Date
March 7, 2023
How keyword research optimizes the names of your products or services
How keyword research optimizes the names of your products or services
One of my first experiences with Google SEO and SEA happened more than 10 years ago. My father owns a small construction company, and I was […]
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Date
February 22, 2023
11 tips for building a successful business website
11 tips for building a successful business website
Your business’s website should be a window into your company, showing potential customers what you’re all about. Having a website can be one of the most […]
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Date
February 14, 2023
The incredible power of Instagram Reels
The incredible power of Instagram Reels
So, what is an Instagram Reel? An Instagram Reel is a way to create and discover short, entertaining videos on Instagram. It can be used for […]
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Date
January 24, 2023
How do you track the performance of your social media ads?
How do you track the performance of your social media ads?
The power of Facebook and Instagram ads is well known to everyone. Whether you’re advertising your product in Jamaica, the Bahamas, or anywhere else in the […]
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Date
January 10, 2023
Why are website maintenance services so essential?
Why are website maintenance services so essential?
While it may be tempting to think of your website as a set-it-and-forget-it marketing tool, doing so will significantly decrease the effectiveness of all your marketing […]
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Date
December 13, 2022
The 5 biggest marketing trends of 2022
The 5 biggest marketing trends of 2022
Trend 1: Video marketing Digitization is making more and more online platforms like Youtube, Tiktok, Instagram, and Facebook popular. You probably recognize this when you are […]
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Date
November 29, 2022
How to use Google Analytics to create retargeting audiences for Google Ads
How to use Google Analytics to create retargeting audiences for Google Ads
“Companies are tracking our every movement,” she says while showing her friend an ad for a trip to Suriname. “I looked for a holiday trip once […]
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Date
November 15, 2022
Why we believe a custom website is better than using templates
Why we believe a custom website is better than using templates
Nothing is more ex-site-ing than building a website. However, most people don’t know that there are two methods for building a website: custom websites and template […]
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Date
November 1, 2022
Why are logos so important?
Why are logos so important?
When people see your logo, they should immediately know what you do and what you stand for. When starting a business, you might not think that […]
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Date
October 18, 2022
The rise of responsive search ads
The rise of responsive search ads
Google is constantly changing its advertising platform, and one of its biggest recent changes is the removal of expanded text ads. This opens a new chapter […]
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Date
October 11, 2022
How a high-quality website can grow your business
How a high-quality website can grow your business
In today’s modern world, you can find nearly anything and everything online. As a result, it is not surprising that companies must have a website in […]
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Date
October 4, 2022
Good communication is good business: The bottom line value of strategic communication
Good communication is good business: The bottom line value of strategic communication
Good Communication is Good Business: The Bottom Line Value of Strategic Communication Way, way back in the pre-internet days of 1973, Thomas Watson, the former chairman […]
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Date
July 20, 2022
Introducing Sentoo: A groundbreaking Caribbean FinTech company
Introducing Sentoo: A groundbreaking Caribbean FinTech company
Introducing Sentoo, a FinTech company set to revolutionize the local digital payments market in the Caribbean. Sentoo provides an account-to-account (A2A) payment method that enables users […]
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Date
July 14, 2022
How diversity contributes to a stronger positioning of your brand
How diversity contributes to a stronger positioning of your brand
There was a time when the term “diversity” rarely came up in corporate conference rooms or business meetings. But in recent years, and particularly after the […]
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Date
July 11, 2022
Does e-commerce really work in the Caribbean?
Does e-commerce really work in the Caribbean?
The title says it all. Does e-commerce truly work in the Caribbean market? While the region has long made significant progress in the field of digitization, […]
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Date
May 6, 2022