Objective
Our objective was to assist the SkeniCash team in conceptualizing strategies to market and promote to SkeniCash users the businesses affiliated with SkeniCash and the promotions and specials that these businesses carry out periodically. Our ultimate goal was to help increase their appeal to more and more businesses and thus grow their revenue.
Approach
We held regular meetings with the SkeniCash team to brainstorm strategic directions for their campaigns. We also helped create the visuals of their corporate identity and assisted them in the rebranding of those visuals. We also regularly create designs for their social media and email campaigns in addition to our videography work for their promotional films.
Result
Our efforts have helped SkeniCash revolutionize the world of raffling in the region. Prior to their inception, many of SkeniCash’s clients organized their own raffles through traditional means with cardboard boxes. Now, most, if not all, of these are done digitally through SkeniCash. Also, many big-name companies have joined their program and their prize offerings continue to grow.
