Profound recently entered a new partnership with the advertising agency LED OP! Advertising.
Through this partnership, Profound and LED OP! Advertising will be bringing an innovative new advertisement platform to Curaçao, which is mobile digital advertising on the sides of buses.
Teaming up enables the merge of the new media solutions of LED OP! Advertising and the digital ad expertise of Profound to form a better, more refined product and service. These ads will be displayed on the sides of ABC-busbedrijf buses.
LED Op! Advertising is a new agency of advertising experts who offer new, smart, and targeted advertising. They also offer creative solutions for companies, items, brands, and campaigns. They strive to create even more innovative and flexible solutions through new smart mobile advertising that offers exponential exposure, is easily adjustable, and is provided at a low cost.
“Not only do we launch companies successfully in the digital age, we also keep on innovating and advise them on how best to create content that will draw in customers on the new mobile digital out-of-home (DOOH) platforms that are rising in popularity. The digital advertisement on-the-go platform that will be seen on ABC buses is a perfect example of this. This is a wonderful collaboration between Profound, LED Op! Advertisement, and the ABC Busbedrijf. Let’s start the engines and make it happen, together,” said Liz van de Laar, creative marketing director at Profound.
“We feel this partnership is an important step in more widely spreading the use of mobile DOOH platforms on the island. We feel this can become an advertising channel that is well on par with print, radio, television, and social media. Many studies have proven how the use of DOOH campaigns can achieve more effective audience responses. And as a new provider of creative solutions for out-of-the-box advertising, we could not be more thrilled with this move,” says Danique Thijm of LED Op! Advertisement.
For more information visit ledopadvertising.com.