Objective
The Mermaid is a successful boat trip agency that is passionate about helping travelers explore one of the hidden gems of the Caribbean. But, despite their success, they needed to rebrand their company image with a new, innovative marketing strategy and a stronger social media presence that attracts the attention of those interested in visiting Curaçao. That’s where Profound came in. It was important to help bring this brand to the next level.
Approach
To begin, we held several kick-off meetings to determine the process’s initial steps. Our designers created several branding concepts in order to provide the best, most vibrant ideas for The Mermaids’ rebranding. We made it our mission to highlight all of the informative tours and experiences that The Mermaid has to offer. We started working on the project once they approved the designs. We designed the billboards as well as the printed uniforms worn by the Mermaid team. Our online marketing team also got involved in the development of far-reaching marketing campaigns and a strong online presence for this client.
Result
As a result of our work, The Mermaid experienced a significant increase in exposure and bookings. We assisted them in developing a striking new logo and brand image. In addition, our online marketing work for the Mermaid brand has helped to enhance their online visibility, which has resulted in increased engagement, stronger customer relationships, and more bookings.
