Objective
This website’s objective was to provide a central location for all Curaçao artists. We set out to redesign a website that featured the island’s most prominent artists where each artist gets their own page with a link to their individual website. This was done with the intent to tell the beautiful stories of the Curaçao Art foundation and exhibit artists whose work has received both local and international exposure.
Approach
In order to appeal to target audiences, we designed the website to be approachable, friendly, and simple to use. We added white spaces to the homepage and other pages to allow visitors’ eyes to breathe and absorb the colorful art without feeling overwhelmed.
Result
Our efforts have resulted in visitors getting in touch with the artists themselves directly. And with this website now live, Curaçao Art is on the right track to success. The foundation is also confident that it will continue to grow and expand because of the new search bar we added, which makes it simple for clients to browse the website.
