Assignment
Brasa Beer was introduced in Curaçao by a local consortium of business owners. The introduction of a completely new beer brand in a highly competitive market where customers are overwhelmed by the quantity of options presents a significant marketing challenge.
Approach
We received the logo, bottle, and 24-pack box design from Brasa, which were created by creative strategists and designers Evert-Jan Boon and Mike Pieete, and used this as the foundation for our work to bring this brand to the market. Today, our ongoing creative works include concept development, storytelling, graphic design for visual communication across both traditional and online media, and video & ad production.
Result
The goal was to create maximum visibility and maximize retailer sales and exposure. Both targets were met within the first three months of launch thanks to the creation of a catchy slogan ( “UN BRASA PA TUR”), custom imagery that gave the brand significant visibility in all the right places, and short video commercials that stuck in the public consciousness. The brand has seen a high rate of sales across the island, including all major supermarkets, beach clubs, and restaurants. And in the meanwhile, Brasa beer has expanded its distribution to include consumer markets in Bonaire and the Netherlands as well.
