Our objective was to help maintain and grow social media presence of these branches. We aimed to do this while maintaining a design mandate and strategy that is aligned with the local Caribbean market and which respects the EY Global brand guidelines outlined by its headquarters.
We regularly consult EY Global’s website for new articles and updates and follow the social media pages of EY global and several EY branches in Europe. We use this source material to make social media posts that are related to the Caribbean branches of EY. Our social media activities also include fun weekend posts and even posts containing fun facts for variety.
Our work in executing EY Dutch Caribbean’s social media activities, in particular, made them an exemplary model for EY branches in the Caribbean region, earning them a commendation from the EY Global headquarters.