Objective
The goal of this platform was to provide a centralized space for all fans of everything related to Curaçao football. This was especially important as FFK’s previous fan page, NosTa12, solely put on display the Curaçao men’s national football team. And Curaçao football encompasses much more than that — i.e., the many football clubs on the island and the rise of women’s football.
Approach
Our approach with women’s football, in particular, was to film, edit, and release several short documentary films that raise awareness about the latest developments in women’s football in Curaçao and the strides the FFK is making in its promotion and advancement. This is in addition to our online marketing awareness efforts for the other elements of Curaçao football.
Result
Our efforts have resulted in considerable awareness for women’s football on the island, with each of the short films having garnered over 10.000 unique views online. Also, we helped increase online engagement for Curaçao football in general. In addition, we developed and designed a revamped corporate website for the FFK, through which their brand received a modern and polished appeal that complies with FIFA guidelines.
