Our objective was to create a new branding that had a polished appeal and a refreshingly modern feel. The CSA is a renowned organization in the Caribbean shipping industry and our aim was to create a visual representation that captures this grandeur while making it fit well in the modern era.
We had onboarding sessions with many stakeholders to get an accurate sense of the organization and the direction in which to take their branding creatively. It was a considerable undertaking to, in essence, create a new identity for them. It was also an emotional process for the decision-makers at CSA to get on board with this new direction. This made it a proud milestone when we received their approval on the new design.
The result is a visually appealing branding that the entire board of the CSA was very pleased with. Additionally, we created a stylized and comprehensive branding guideline for them that gives a detailed overview of all the different uses of the redesigned logos we created for them. They are now using this new branding in their messaging.