Objective
The Ride for the Roses foundation values giving new hope to those whose world shattered when they learned they had cancer. So, our objective here was to bring this value to life by re-banding their logo, creating marketing campaigns to raise awareness, and implementing a donation method that was easy and user-friendly. Hence, we aimed to build a new website with these features and that would capture the hearts of donors and bring even more attention to this beautiful cause.
Approach
We started by working together with the whole board of directors to rebrand the logo, discuss the new marketing approach, and create a new custom design that was modern and inspiring. We created an inspiring design that displays the foundation’s goals and noble cause. The design we created also included an online payment module to make it easier for people to donate to Ride for the Roses.
Result
The goal was to promote cancer awareness throughout Curaçao and work together to acquire new subscribers and more donors. We collaborated to create a social media presence for Ride for the Roses as well as a new and easy way for donors to make donations online. The new website we designed and developed, showcases all of the wonderful things that are being done to help these 5000 people, as well as the importance of cancer awareness. We gave hope to 5,000 people who were living in uncertainty and who couldn’t give up.
