4 digital marketing courses you should follow in 2023

From advertisements in newspapers to billboards to television commercials to social media marketing, the marketing world has changed considerably over the years. If you want to do marketing just right, you need to combine traditional advertising with digital marketing, creating the total package. But how exactly do you do digital marketing? To learn more about this, you can take courses. But which courses are the best? We’ve got 4 recommendations for you!

Google Analytics Certification

The digital world keeps changing, and one of the biggest changes of 2023 is the migration to Google Analytics 4. Google Analytics 4 is one of the most powerful (online) tools for a marketer, but it can be difficult to interpret the data.

With this official course, created by the Google team itself, you can learn the basics of Google Analytics 4 and get a certificate after completion in less than 5 hours.

Fundamentals of digital marketing

The second recommendation is also a course created by Google. This one is not specifically about Google Analytics, but about digital marketing as a whole. Google has created an online learning environment called “Google Digital Garage,” which currently holds 160 online courses.

These courses vary from just a few hours to 750 hours and are aimed at different online expertise. “Fundamentals of Digital Marketing” will give you a good understanding of the digital marketing world within 40 hours. It may not be the shortest course, but it is time well spent.

Digital marketing masterclass – 23 marketing courses in 1

Udemy is an online learning platform on which teachers can upload online courses and students can buy access to them. There is a wide variety of topics, and since anybody can upload courses, their quality can vary.

One course that is worth following is the digital marketing masterclass. Within just over 40 hours, you will learn about 23 different digital marketing topics, divided into 400 short lectures. Those lectures are explanatory videos, which also makes the course easier to follow. You can just follow a lecture whenever you have free time, making this a convenient yet comprehensive digital marketing course.

Facebook Marketing & Advertising

SkillUp offers several online courses, and they are all free. They can help you get a better understanding of digital marketing. There are many courses available that cover different topics, but one we definitely recommend is the Facebook Marketing and Advertising course.

Facebook advertising goes beyond just “boosting” a post, and this course helps you get some insights on how to step up your advertising within 5 hours of video lessons.

As previously mentioned, the marketing world has changed considerably. And it will keep changing. Expanding your knowledge is the best way to grow your skills and stay up-to-date with the latest changes. The courses mentioned in this article will help you do that and improve your digital marketing skills. So, what are you going to learn first?