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CPM calculator
Free CPM calculator: Calculate Cost per Thousand Impressions.
In modern marketing, clarity beats complexity. And when reach drives your campaign, CPM – your cost per thousand impressions – tells you what that reach is really costing. It’s not just a number. It’s a signal: of how efficiently you’re buying attention, of where your budget is going and whether you’re getting what you paid for.
It brings your media cost into focus, helps you compare platforms and lets you plan campaigns with precision. But only if you’ve got a tool that delivers – fast, clean and in context.
That’s why we built the best free CPM Calculator.
What is CPM?
CPM stands for ‘Cost per Mille’ – the price you pay to show your ad 1,000 times. If your total spend is $400 and you earned 100,000 impressions, your CPM is $4. That’s your baseline.
It’s a simple calculation, but a strategic one. Whether you’re advertising on social, search, display or programmatic platforms, CPM shows you how efficiently you’re buying attention – and whether your budget is pulling its weight.
You can compare costs across channels, track how each platform performs and forecast your media spend with more confidence. Especially when you’re managing campaigns across multiple platforms, CPM becomes a fast, universal way to understand value.
Free CPM Calculator
At Profound, we don’t just build websites or launch campaigns – we design tools that make it easier to navigate the digital world. That’s why we created our own free CPM calculator: clear, fast and designed for marketers. Whether you’re reviewing campaign results, planning your next media buy or comparing the cost of Facebook versus LinkedIn, this tool gives you a reliable starting point. No guesswork, just actionable insights – empowering you to optimize your media spend and elevate campaign performance.
Enter any two values to calculate the third.
Why CPM matters
A high CPM might point to a niche audience or a competitive ad environment. A lower CPM could mean broader reach – but is it reaching the right people? The number alone won’t give you the full story, but it gets you asking the right questions.
That’s what makes CPM so valuable. It’s not just about tracking spend – it’s about interpreting how that spend performs. When used alongside other metrics like CTR, CPC and CPA, it becomes part of a bigger picture: one that helps you refine campaigns, adjust your mix and communicate results with confidence.