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Ten Years of Innovation: The Extra News Website & App

Marketing

Ten Years of Innovation: The Extra News Website & App

Client

Extra News

Services

Web development
App development

Deliverable

Creating a powerful online platform

Challenge

Extra, a leading newspaper in the Dutch Caribbean, was confronted with a global phenomenon: dwindling sales of physical newspapers. They were looking for an app development agency that could develop an online platform offering both a website and native app for iOS and Android with paid subscriptions to effectively counter this challenge.

Solution

Profound developed an innovative website with a modern and flexible CMS enabling Extra to publish their content efficiently and effectively. The content-heavy website is fully optimized for SEO performance and fast loading page speeds following industry standards as set out by Google. 

Results

Throughout the Caribbean and Europe, the Extra online news website and app now welcomes millions of unique visitors every month, making it one of the most visited websites in the Dutch Caribbean. The website and app handle daily peak traffic effortlessly thanks to the load balancing architecture put in place by the app development agency experts at Profound. 

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