Client
westgate valley
Services
Creative strategy
Logo & Branding
Web development
Deliverable
Creating a refined brand identity for Westgate Valley
Challenge
Set on the westernmost tip of Curaçao, Westgate Valley is a resort made up of multiple plots, each featuring its own distinct home design – all carefully designed to offer a relaxed and authentic way of living, surrounded by unspoiled nature, direct access to national parks and the serene coastal beauty for which the region is known. Westgate Valley approached Profound to develop a unique branding that captures these natural surroundings and the resort’s distinctive atmosphere – from logo to comprehensive visual identity and website.
Strategy
Our creative strategy for Westgate Village was all about showing it as a peaceful place where nature and luxury go hand in hand. We wanted to reflect the true spirit of Westpunt—calm, authentic, and close to nature. That feeling came through in the three logo designs we created. One shows Westgate as a gateway to both beautiful living and stunning surroundings. Another includes the sea turtle, a local symbol that brings out the laid-back island vibe. The third is clean and simple, inspired by the elegant, natural design of the homes. Each one tells a piece of the Westgate story.
Execution
Together with the client, we chose the minimalist direction—a refined logo built around the letter “W,” paired with a subtle marker that references Westpunt’s unique location. This design became the foundation of a cohesive visual identity, applied consistently across all brand touchpoints, from flyers and brochures to social media and on-site signage. We also created a brand-new website from scratch, featuring clean UX/UI design and an intuitive interface that perfectly reflects the serene and luxurious essence of Westgate Village.
Results
The outcome is a cohesive brand identity that resonates with the essence of Westgate Valley: an exclusive living environment immersed in the natural beauty of Westpunt. The branding captures the unique balance of tranquility, luxury and authenticity, translating it into a visual experience that is evident in every detail – both online and onsite. Prospective buyers can now explore the resort and its diverse homes through a sleek, user-friendly website that embodies the refined lifestyle Westgate Valley has to offer.
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