For the Deposit Guarantee Scheme, Profound developed a public awareness campaign focused on clarity and reassurance. By developing various types of media for both offline and online channels, we were able to deliver the message through a broad target audience on various islands in the Dutch Caribbean.
We developed a brand positioning statement and a campaign for Mondi City Beach that helps them stand out from the others. The slogan “The taste of Curaçao” fits with the promise of Mondi being a place where contemporary lifestyle meets the local values of the island. We created a bold and cheeky campaign based on the message that you can go anywhere, but you can’t experience Curaçao anywhere else like you can at Mondi.
For Baoase Luxury Resort, we began by designing and developing a website that reflects the luxury of the brand while prioritizing performance. Since launch, we’ve helped double their online traffic through targeted campaigns and smart optimization. By integrating purchase value metrics and implementing advanced conversion tracking, we enabled Target ROAS bidding, making their paid campaigns more effective and efficient than ever.
With Bonaire Lottery, we started from the ground up, beginning with a complete rebranding and a refreshed communication strategy to refine their brand identity and connect with a wider audience. From there, we launched digital marketing campaigns alongside strategic media buying across local offline channels, combined with online channels. While there’s no online purchase funnel, the main objective is clear: building strong brand awareness. Digital marketing continues to play a key role in reaching and engaging their audience consistently and effectively.
For Curaçao International Airport, we developed a fresh brand identity that captures the Caribbean spirit and welcomes travelers from the moment they arrive. The result? Increased brand recognition, improved passenger experience and a stronger brand image.
Entering a highly saturated beer market was the biggest challenge. A unique strategy was needed to ensure Brasa’s visibility and appeal in a local market crowded with numerous beer options.
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