On May 25, 2025, the Committee officially opened its new office in Curaçao, together with the launch of their digital platform. These two milestones mark the start of a broader journey toward awareness and connection. As Profound, we’re proud to help bring this meaningful initiative to life, and we continue to support the Committee through impactful social media content and the development of the full website.
With Bonaire Lottery, we started from the ground up, beginning with a complete rebranding and a refreshed communication strategy to refine their brand identity and connect with a wider audience. From there, we launched digital marketing campaigns alongside strategic media buying across local offline channels, combined with online channels. While there’s no online purchase funnel, the main objective is clear: building strong brand awareness. Digital marketing continues to play a key role in reaching and engaging their audience consistently and effectively.
Entering a highly saturated beer market was the biggest challenge. A unique strategy was needed to ensure Brasa’s visibility and appeal in a local market crowded with numerous beer options.
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