Profound developed a local-first campaign for Van Den Tweel to shift perception and reach a wider audience beyond European shoppers. By using Papiamentu as the main language and collaborating with famous faces on the island, Van Den Tweel repositioned itself as a supermarket for everyone who values quality at a smart price.
For the Deposit Guarantee Scheme, Profound developed a public awareness campaign focused on clarity and reassurance. By developing various types of media for both offline and online channels, we were able to deliver the message through a broad target audience on various islands in the Dutch Caribbean.
We developed a brand positioning statement and a campaign for Mondi City Beach that helps them stand out from the others. The slogan “The taste of Curaçao” fits with the promise of Mondi being a place where contemporary lifestyle meets the local values of the island. We created a bold and cheeky campaign based on the message that you can go anywhere, but you can’t experience Curaçao anywhere else like you can at Mondi.
Every five years, the European Parliament gets re-elected. An election that gives all European citizens the opportunity to vote for the next European Parliament. And since the Dutch Caribbean islands are an overseas community within the Kingdom of the Netherlands, their residents also have this right. But how do you tell them that their vote really matters, despite their physical and mental distance from Europe?
For Curaçao International Airport, we developed a fresh brand identity that captures the Caribbean spirit and welcomes travelers from the moment they arrive. The result? Increased brand recognition, improved passenger experience and a stronger brand image.
End of content
End of content