SEO & AI Search Optimization Specialist (GEO / LLMO)

We’re Profound — a digital innovation agency helping companies grow through technology, creativity, and marketing. We’re looking for a medior SEO specialist who also understands how to make brands and websites discoverable in AI-driven search experiences (think Google AI Overviews and LLM-based assistants).

Your main goal at Profound

Own organic visibility across classic search (Google/Bing) and AI-powered discovery. You’ll improve rankings, traffic quality, and conversion impact ,  while ensuring our clients’ content is structured in a way that AI systems can confidently surface and cite.

Responsibilities

Core SEO

• Build and execute SEO strategies (technical, on-page, off-page) aligned with business goals.
• Run audits and turn findings into clear, prioritized roadmaps (impact vs. effort).
• Collaborate with developers to implement technical SEO best practices (indexation, performance, internal linking, structured data).
• Work with copywriters/strategists to improve content quality, intent match, and information architecture.
• Track performance and communicate insights using clear reporting and recommendations.

AI Search Optimization (GEO / LLMO)

• Optimize content for AI features in Search (e.g., inclusion in AI summaries where relevant).
• Improve content “answerability”: strong structure, concise explanations, entity clarity, and fact-friendly formatting.
• Implement and validate structured data to strengthen machine readability and eligibility for enhanced results.
• Maintain AI-accessibility basics (crawlability, indexation hygiene) and, where relevant, implement /llms.txt as an additional layer.
• Collaborate with marketing/PR to strengthen off-site authority signals (mentions, citations, reputable references).

Tooling Expectations

GSC, Bing Webmaster Tools, Screaming Frog, Ahref/Semrush

What you already bring to the table

• A minimum of 3 years (work) experience in the field of Search Engine Optimization. 
• Strong English (written and spoken).
• You can translate data into action (not just dashboards).
• You can work cross-team (dev, content, marketing) and communicate clearly.
• The ability to understand content marketing at a deep level while also keeping the target audience, marketing strategies, web design and development, and the client’s business goals in mind. Whew, that’s a lot to take in, huh? Don’t worry you’ll get the hang of it 😉
• The ability to work in groups and communicate well with members of other departments. So if you’re the type of person that has trouble coming out of their shell, this won’t be the right fit for you.
• The ability to stay curious and adapt to algorithms and search engine changes, as well as changes in the SEO world in general.

Nice to have

• Experience with entity SEO / knowledge graph thinking
• Experience measuring visibility beyond clicks (SERP features, AI citations/mentions, brand monitoring)